Since 2024, I’ve obtained Trump marketing campaign emails not less than a few times a day, emblazoned with provocative MAGA-red meat-headlines. A current one learn, “If Democrats seize energy and take again the Home, they’ll have one purpose in thoughts: Impeach, Impeach, Impeach!”
Visually dominating each electronic mail is a brand, formed like a bumper sticker, that screams “Trump-Vance Make America Nice Once more! 2025.” The sender tackle, “rnchq.com,” is the headquarters of the Republican Nationwide Committee.
These each day messages contribute to Group Trump’s very profitable fundraising machine. In June, the RNC raised $16.2 million, “torching” the Democratic Nationwide Committee’s $8.6 million. These numbers sign record-breaking marketing campaign spending for the 2026 midterm elections, already in full swing.
Though these bombastic-sounding emails litter my inbox, I don’t unsubscribe. After the presidential election, I acknowledged that these messages had been home windows into Trump’s thoughts, for he’s the grasp wizard of strategic political communication. Certainly he doesn’t write them himself, however he should approve the final tone and content material, or else they’re not less than modeled after his messages.
The emails serve a number of functions — most prominently producing money and confirming database data, whereas regularly boosting and thanking his base. The messages spotlight Trump’s achievements, determine targets of shock, solidify his relationship with the recipients, promote insurance policies and rally help for pending laws — all with bravado about Trump’s presidential greatness.
What hooked me on these incessant messages was the one “signed” by newly minted Vice President JD Vance, despatched less than 24 hours after the Jan. 20 inauguration, which subtly branded his presidential future.
By design, Trump’s message machine by no means takes a vacation. On July 4, I obtained three typical emails. The primary got here at 3:19 p.m. with the topic line, “Trump Presidential Alert — Are you free?” After the Trump-Vance 2025 brand, the president’s thumbnail photograph was captioned “@IAMDONALDJTRUMP.”
The e-mail learn, “Are you having fun with your Independence Day? I’m working onerous to maintain delivering these BIG LEAGUE wins for the American individuals, however I needed to take a break to conduct just a little ballot. I’ll attempt to share the outcomes with you immediately as soon as the ballot closes at MIDNIGHT TONIGHT, however for the best possible outcomes, I’m going to wish not less than 50,000 extra responses.”
It went on: “TRUMP POLL: Are you lastly PROUD to be an American once more now that President Trump is again in workplace?”
I clicked the ballot button, which showcased a defiant fist-raised Trump headlined “Concern Not.” Adopted by, “I’m Donald Trump. FEAR NOT! I’ll at all times love you for supporting me. Unity. Peace. Make America Nice Once more. COMPLETE MY DONATION.”
After paragraphs of disclaimers was the hyperlink: “Don’t neglect to go to the Official Trump Retailer by clicking right here to get the cinema MAGA gear!” Upon clicking, I seen that each news-making occasion and coverage of Trump’s presidency is monetized with corresponding merchandise.
After searching by way of this MAGA market, I occurred to examine my electronic mail and noticed “Trump Watches — New! Your customized Women Trump watch.” It was not despatched from the standard RNC tackle however from “GetTrumpWatches.com.” I’m surrounded, however received’t submit! Nevertheless, many did, since CNN reported that Trump watch gross sales had generated $2.8 million.
The second July 4 electronic mail was despatched at 6:35 p.m. with the topic line, “I couldn’t danger this getting misplaced within the mail — Trump Invitation.” I puzzled why Trump was denigrating the U.S. Mail on July 4.
Underneath the Trump-Vance 2025 brand, it learn, “Congratulations — you’re Invited! You’re Invited!” Scrolling down, “Trump Life Membership Invitation (through the forty seventh President) July 4th 2025 — Expires at 11:59 PM, supply solely legitimate for: Myra. Kindly submit your response to President Trump’s invitation under. RESERVE YOUR SPOT.”
Clicking to order, I used to be greeted with a big smiling Trump, going through a credit score card-sized “Trump Card” that might characteristic my very own title if I donated to “reserve my spot.” Repeated was “I’m Donald Trump. FEAR NOT! I’ll at all times love you,” like within the first July 4 electronic mail.
Trump’s third July 4 electronic mail got here in at 10:04 p.m. The fireworks had been over, so it was time to acknowledge Vice President Vance with the topic line, “Group Trump 2025.” Underneath the Trump-Vance brand, it learn, “Checking in: How’s the whole lot going? JD Vance reached out to you 3 days in the past, however no person from Group Trump has heard again. I do know you’re busy Myra, however I hope you possibly can spare 5 minutes to answer our message earlier than time runs out.”
Then got here the hyperlink: “OPEN TRUMP MEMO.”
I clicked and noticed the identical message, but it surely added an “Enter Focus Group” hyperlink. The questions requested my opinions about taxes on ideas, eliminating taxes on Social Safety and obligatory extra time. Then, “How do you view President Trump’s proposal to hold out the most important deportation operation on this nation’s historical past?”
Two ultimate questions solicited my views about “Trump’s proposal to cease outsourcing, and switch the US into a producing superpower,” and “ending the weaponization of presidency towards the American individuals.” Then, after all, I used to be requested to donate “so we will full the MAGA agenda.”
Such repetition of a litany of themes is essential to Trump’s profitable messaging. As a lame-duck president, his legacy can also be up for a vote in 2026, so Republicans should retain management of Congress. These emails show how Trump retains the MAGA base near his chest — along with his fingers on their bank cards.
My favourite a part of this each day barrage is on the finish. Amongst lengthy paragraphs of disclaimers is a field with two outstanding sentences: “Paid for by Trump Nationwide Committee JFC, Inc., P.O. Field 509, Arlington, VA 22216. Not Licensed by any Candidate or Candidate’s Committee.”
Might “not approved” clarify why the emails look and skim as if they’re AI-generated on auto-repeat?
I joke, however the president should be authorizing his “communication magic,” since Group Trump is outraising Democrats practically two-to-one. Moreover, amongst Republicans, Trump’s job approval score stands at 89 %, in keeping with a recent Gallup poll.
If Republicans are victorious in 2026, keep in mind the rally cry, “I’m Donald Trump. FEAR NOT!”
Myra Adams is a political and spiritual opinion author who served on the artistic workforce of two Republican presidential campaigns, in 2004 and 2008.