Meta is making a change to how sharing movies works on Fb. Proper now, you’ll be able to share movies as a video from the submit composer or as a reel, and each have totally different sharing workflows. In “the approaching months,” nonetheless, “all movies on Fb shall be shared as reels,” according to a blog post.
“Fb stays a house for all sorts of video – brief, lengthy, and Stay,” Meta says. “We’ll steadily roll out these modifications globally to profiles and Pages over the approaching months that can assist you create, share and uncover reels extra simply on Fb.”
Meta additionally plans to take away the size restrictions for reels on Fb – proper now, they’re restricted to being 90 seconds lengthy, per a support page.
Moreover, Meta will rename the Video tab to be the Reels tab. “We nonetheless worth a wide range of matters and lengths on Fb, and this replace received’t change what movies we suggest to you, that are customized based mostly in your pursuits,” the corporate says.
The modifications to Fb movies comply with Mark Zuckerberg saying this 12 months that he wanted to make Fb “far more culturally influential than it’s right this moment” and to get again to “some OG Fb.” The corporate launched a brand new full-screen cellular video participant for Fb last year. Meta has additionally pushed reels in a big way on Instagram, and as of January, reels on that platform could be up to three minutes long.