A Fox Sports activities tv digicam throughout a sport between the Utah Utes and the USC Trojans on the Los Angeles Memorial Coliseum in Los Angeles on Oct. 21, 2023.
Brian Rothmuller | Icon Sportswire | Getty Photos
Fox Corp. stated Thursday that it has acquired Caliente TV, a Mexican sports activities broadcasting platform, because the media firm goals to broaden its sports activities programming and entice extra clients to its streaming providers.
The corporate didn’t disclose the quantity or phrases of the deal.
In a information launch, Fox stated Carlos Martinez, who has labored at Turner, Discovery and Fox, has been chosen as government vp and managing director of Latin America for the Fox Corp.
Martinez stated the acquisition displays the corporate’s “dedication to constructing a number one sports activities streaming enterprise in Mexico with huge viewers attain, a sturdy sports activities rights portfolio and a powerful roster of unique sports activities leagues and expertise.”
Fox is bulking up its sports activities content material as streaming turns into the highest approach for viewers to observe TV. For the primary time, streaming surpassed the mixed share of broadcast and cable TV viewing, in accordance with a Nielsen report that tracked viewership in Might. The expansion of streaming has led to fierce competitors between completely different providers and a race to purchase or produce programming that pulls subscribers and promoting {dollars}.
Fox plans to launch its personal direct-to-consumer streaming service, Fox One, later this 12 months. It already owns Tubi, a free ad-supported streaming service.
With the acquisition, Fox stated it should have a broader portfolio of unique sports activities content material. Its broadcast rights already embody the Massive Ten Convention, The United Soccer League and the Premier League and the FA Cup.