Firm Description
Location: Chicago-based candidates are the highest choice, NYC is an in depth second
**Distant can be thought-about if the candidate is a powerful match
*** If positioned in Chicago or NYC there can be an expectation to enter the workplace 1-2x per week with flexibility surrounding that schedule
Time Dedication: 35-40 hrs/week
Contract Size: 6 months -This function is protection for a paternity depart. As of now, there is no such thing as a alternative to increase as soon as the FTE returns, however that might change sooner or later
Price: $65-70/hr
Our shopper is America’s #1 non-alcoholic spirit, providing the simplest technique to get pleasure from a satisfying cocktail with out the alcohol. Put merely, they’re The Liquor Substitute.
The corporate was began not as a result of now we have something in opposition to alcohol, however as a result of we wish to drink… simply not on a regular basis. As a result of we’re attempting to be wholesome. Or it is a weeknight and we do not wish to be hungover within the morning. Or we’re coaching, doing a dry month, making a child, or we have already had a number of and do not wish to go overboard.
Because the #1 model within the fastest-growing class in the entire drinks enterprise, we’re the place Oatly and Unimaginable had been a number of years in the past–and we’re simply getting began.
This is a chance to hitch an elite staff funded by a serious multinational as we redefine a whole class.
Job Description
The Copywriter is a novel function that can span throughout a number of disciplines within the advertising division. Initially, this particular person is a talented author in all types of model messaging, from headlines to weblog articles, product descriptions to social copy, emails to video scripts, and past. Solely very sturdy writers ought to apply for this function.
Past the writing abilities, we’re searching for a very smart vital thinker with the curiosity and need to work cross-functionally. The Copywriter can be requested to make the most of a variety of abilities, transitioning ceaselessly between tasks that require strategic, inventive, and analytical approaches.
This function is a chance to be a key participant on a badass model advertising staff comprised of specialists of their respective fields.
Model Voice & Messaging:
- Study, manifest, and lengthen each the Ritual and Seedlip model voices throughout all types of communication
- Adapt between distinctly completely different model tones (Ritual: easy with swagger; Seedlip: elevated and kooky)
- Accomplice with Graphic Designers to type an advert company model inventive staff
- Contribute to the event and upkeep of name copy bibles and tips for each manufacturers
Multi-Channel Copy Creation:
- Write successfully throughout quite a lot of media varieties, owned and paid, together with electronic mail, social, weblog, out-of-home, digital show, video, native, e-commerce, and packaging copy
- Create instructional content material that explains non-alcoholic spirits as an rising class, together with product advantages, utilization events, and causes to decide on alcohol options
- Help packaging initiatives together with again label copy and product descriptions
- Help with event-related copy corresponding to invitation copy and promotional supplies
Viewers-Particular Writing:
- Write for each B2B commerce audiences (distributors, liquor retailer house owners, bartenders) and B2C customers, adjusting tone and messaging appropriately for every viewers
- Know the Ritual buyer profile inside and outside and guarantee communication reaches excessive precedence audiences in any respect phases of the client journey
- Go from a quick with goals, messaging priorities and deliverables to a closing product that accomplishes enterprise targets
Marketing campaign & Mission Help:
- Help main seasonal campaigns, notably Dry January initiatives (our largest second of the 12 months)
- Present copy help for brand spanking new product launches and contribute to marketing campaign growth
- Have a powerful command of spelling and grammar, with the power to proofread and edit model communications earlier than supply
- Flex as wanted into different advertising tasks with an openness to study and adapt to the division’s wants
{Qualifications}
Writing Excellence:
- 5+ years of related copywriting expertise
- Bachelor’s diploma required
- Robust portfolio demonstrating versatility throughout completely different codecs and audiences
- Distinctive command of spelling, grammar, and model voice adaptation
- Skill to put in writing instructional/explanatory content material for rising product classes
Business Expertise:
- CPG and/or beverage trade expertise strongly most well-liked, notably spirits or alcoholic beverage manufacturers
- Expertise writing for regulated industries and understanding authorized/compliance constraints on advertising copy
- Promoting or advertising company expertise most well-liked
Technical & Collaboration Abilities:
- Proficiency in Microsoft Workplace, Dropbox, Slack, and Asana mission administration platform
- Willingness to study new applied sciences and adapt to completely different workflows
- Robust time administration abilities and talent to deal with a number of tasks concurrently
- Impartial and self-motivated work model with excessive consideration to element
Communication & Adaptability:
- Skill to put in writing for each B2B commerce and B2C client audiences
- Flexibility to adapt writing model throughout completely different model voices and tones
- Robust listening and office communication abilities
- Skill to ship clear and constant communication to staff members
Working Construction
- Work carefully with inventive staff together with 3 artwork administrators/designers and the Inventive Director
- Use Asana for mission administration and workflow coordination
- Collaborate throughout the 70-person Non-Alcoholic Drinks division
- Deal with tasks starting from fast social captions to main marketing campaign growth
Further Info
We Are Rosie is an equal alternative employer. We don’t discriminate on the idea of race, shade, faith, age, nationwide origin, ancestry, bodily or psychological incapacity, medical situation, being pregnant, genetic info, gender, sexual orientation, gender id or expression, veteran standing, marital standing, or every other standing protected underneath federal, state, or native regulation.