TikTok guardian ByteDance’s e book writer eighth Notice Press is closing up store, based on a report from The Bookseller.
By means of its #BookTok group, TikTok has develop into an irreplaceable engine for publishers to drive e book gross sales; even self-published authors have discovered unprecedented success by capturing a viral second on TikTok. ByteDance took the subsequent logical step in 2023, figuring that if the app was revolutionizing e book gross sales, then it might as effectively cash in on promoting its personal books.
However ByteDance’s foray into publishing is being lower quick. Whereas authors have been drawn to eighth Notice Press as a result of it appeared like its affiliation with TikTok might drive gross sales, the press is now telling writers that it’s going to shut down and provides them their publication rights again.
It’s not clear why ByteDance has shut down the press after such a brief lifespan. The corporate has not responded to TechCrunch’s request for remark, nor has it responded to requests from some other retailers so far.