Sony has enlisted the assistance of Blackpink member and actor Lisa to assist promote the PlayStation 5. She stars in a brand new promotional video set to her personal music “Life-style,” and the footage exhibits Lisa holding a PS5 controller as video from in style Sony video games like Helldivers II, Marathon, and Astro Bot flash on the display.
It is an eye catching video and a giant get for Sony, as Lisa and Blackpink are highly regarded. She additionally just lately made her performing debut within the latest season of HBO’s The White Lotus, taking part in Mook.
Lisa is simply the viral stories movie star that Sony has partnered with to assist promote the PlayStation model, as the corporate beforehand worked with basketball superstar LeBron James for a variety of accessories designed by the man himself. This was a part of the PlayStation Playmakers program, which sees PlayStation staff up with well-known individuals for quite a lot of initiatives.
Others have included actor and comic King Bach, BMX athlete Nigel Sylvester, WNBA star NaLyssa Smith, NFL gamers Ja’Marr Chase and CeeDee Lamb, and soccer stars Lisa Zimouche and Romelu Lukaku.
“We’re excited to associate with these Playmakers on an ongoing foundation to rejoice their ardour for gaming and PlayStation, present early appears and behind-the-scenes entry, and supply distinctive experiences for followers,” Sony’s Eric Lempel stated. “The Playmakers are a dynamic expertise community that may proceed to evolve and develop; they’re a part of our journey to encourage gaming followers and show the facility of play.”
The PS5 has been a giant success for Sony, having offered near 80 million models to this point, monitoring in step with the PS4 regardless of preliminary struggles at launch on account of COVID and supply-chain points. The PS6 is coming up next, but it surely’s nonetheless early days and we do not know a lot in regards to the system but.
Sony’s viral stories massive PS5-exclusive is Loss of life Stranding 2: On the Seashore from Hideo Kojima, and it is out now. Different exclusives arising embrace Ghost of Yotei in October and Saros in 2026.