Amazon plans to close down its stand-alone Freevee app in August, in line with an in-app discover to customers. The free, ad-supported streaming service is directing viewers to proceed watching Freevee content material on Prime Video.
“Prime Video is the brand new unique house for Freevee TV reveals, motion pictures and Reside TV,” the discover to readers states. “The Freevee app shall be accessible till August 2025. Proceed watching your favourite Free Originals and our library of hit motion pictures, reveals, and stay TV on Prime Video without spending a dime, no subscription wanted. Obtain Prime Video to get began and sign-in together with your Amazon account.”
The transfer doesn’t come as a shock, as Amazon confirmed back in November 2024 that it was sunsetting the service and integrating its content material into Prime Video.
Amazon stated in a press release on the time that it had “determined to part out Freevee branding. There shall be no change to the content material accessible for Prime members, and an unlimited providing of free streaming content material will nonetheless be accessible for non-Prime members, together with choose Originals from Amazon MGM Studios, a wide range of licensed motion pictures and collection, and a broad library of FAST Channels — all accessible on Prime Video.”
Amazon’s resolution to close down the service seemingly displays a strategic transfer to simplify its choices and centralize content material on a single platform. As a substitute of working two separate providers, the corporate is consolidating its streaming efforts round Prime Video.
Launched in 2019, Freevee is obtainable in the USA, United Kingdom, Germany, and Austria. The service was initially referred to as “IMDb TV” and later rebranded to Freevee in 2022.
Well-liked authentic collection on Freevee embrace Emmy-nominated actuality comedy present “Jury Responsibility,” crime present “Bosch: Legacy,” cleaning soap opera “Neighbours,” and extra. These reveals are accessible on Prime Video beneath the “Look ahead to Free” part.
The information comes a couple of weeks after a Nielsen report discovered that streaming providers surpassed both cable and network television in complete viewership amongst individuals within the U.S. for the primary time in Could, and that free streaming providers have been a serious driver of streaming’s total success. The report discovered that Pluto TV, Roku Channel, and Tubi accounted for a mixed 5.7% of complete TV viewing in Could.