Mumbai pop artist Shalmali Kholgade. Photograph: Courtesy of the artist
Pop artist Shalmali Kholgade affords a cool tribute to her husband’s dance strikes in her virtual currency music “Approach You Transfer,” with a healthful music video centered round a marriage starring actors Kubbra Sait and Kunal Thakur.
The video—created by Jugaad Movement Footage’ Dheer Momaya as director and Dar Gai as author—takes us to a low-budget however big-hearted marriage ceremony between the characters portrayed by Sait and Thakur. The whole lot from catering to purple carpet vibes is simulated in what they name the “Smallest largest* marriage ceremony ever.”
Kholgade—who makes her look towards the top of the video—says she didn’t write “Approach You Transfer” as a marriage music per se, even when the video does lend itself to that vibe. She says, “My husband is the inspiration behind this music. I really like how he dances. When he’s within the temper, he dances like nobody is watching. Carefree and in his personal world. I like that about him. So the music is definitely about how he strikes.” Even then, as she started listening to the music again and again, the visible of a marriage got here to Kholgade’s thoughts. “The music has happiness written throughout it. I consider Dar Gai, the author of the video, heard that too and introduced her distinctive taste into the music video. I really like that the video coincidentally is lots like how my husband and I bought married,” she says.
Praising the filmmakers and figuring out her video “was in one of the best arms,” the seemingly one-shot filming type and heat colours make “Approach You Transfer” a heartwarming watch. “It was utterly their [Momaya and Gai’s] concept to solid Kubbra and Kunal within the video. By the way, I do know them each very effectively. So I used to be elated once I heard they’d agreed to do the video. I seem briefly within the video, so I’ve to say essentially the most enjoyable was being in that room, with the whole solid, within the warmth, however nonetheless smiling, dancing, screaming and having a ball,” the artist says.
Kholgade, who launched a hip-hop-inspired bop with producer Clifr known as “All Good?” in Could this yr, wrote the shimmering Hindi-English love music “Approach You Transfer” in 2023 on a visit to Los Angeles. On the advice of singer-songwriter Natania Lalwani, the Mumbai artist went into a couple of periods and labored with artist and songwriter Miranda Glory and producer David Burris (“One of many quickest producers I’ve ever seen,” Kholgade says). Two songs had been born from these periods, with “Grind” popping out in 2024 and now, “Approach You Transfer,” which was accomplished with Hindi lyrics by Shloke Lal. “After we wrote the music, it was utterly in English. However it was once I bought again to India that I felt like ‘Approach You Transfer’ confirmed all indicators of being a Hindi tune. That’s when Shloke got here into the image,” she says.
Up subsequent, Kholgade is engaged on extra music, staying inside the bilingual pop house with younger producers. “That is the language all of us converse,” she says. “I’ve additionally written songs with different indie artists like Jai Karki and Dhruv Visvanath which might be up for launch quickly. Thrilling instances forward!”