The 6 God returned on July 5 along with his “What Did I Miss” single.
Drake
Norman Wong/Courtesy OVO Sound
Like a few years of the previous, Drake is seeking to make the summer his as soon as once more. The 6 God returned on July 4 with the cinematic livestream premiere of his introspective “What Did I Miss” single, which primarily served because the kick-off to his extremely anticipated Iceman album.
Drake addresses heartbreak and those that have betrayed him within the final 12 months for the reason that explosive battle that took rap by storm with Kendrick Lamar. “It’s love for my brothers and loss of life to a traitor, let’s go,” he raps.
“What Did I Miss” hit streaming providers on “July 5” and has topped the Spotify U.S. chart for 2 consecutive days (July 5-6).
Even practically 20 years in and after all the accolades, it seems like one other pivotal level in Drake’s profession as soon as once more along with his first solo LP on the horizon since clashing with Lamar in 2024. He’ll look to make one other assertion setting off the summer season when he headlines Wireless Fest 2025 within the U.Okay. for all three nights this weekend.
The Friday night time (July 4) livestream that accompanied “What Did I Miss” discovered Drake additionally driving by way of Toronto whereas tailing the Iceman Toronto-based ice firm truck. He scolded a hater and previewed one other unreleased observe that’s tentatively titled “Supermax.”
When Iceman does inevitably arrive, Drake will greater than probably break a tie with Jay-Z and Taylor Swift for essentially the most Billboard 200 No. 1 albums of all time along with his fifteenth chart-topper.
Whereas there isn’t loads of info on the market concerning Iceman (search for extra attainable streams on the best way), right here’s all the things we all know to this point about Drake’s ninth solo studio album.
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Attainable Launch Date
Drake hasn’t put a agency launch date on Iceman outdoors of teasing that it’s “coming quickly” throughout Friday night time’s live-stream and writing “Iceman 2025″ whereas leaving an autograph. It doesn’t seem as if the undertaking will arrive in time for Drizzy’s three nights of headlining at Wi-fi Pageant 2025 this weekend.
Nonetheless, Drake can be staying within the U.Okay. as he kicks off his $ome $pecial $hows 4 U European tour run with PARTYNEXTDOOR on July 20. There’s a break for the primary week of August, which is when Drake has historically hosted OVO Fest over time, in order that’s one other attainable key date to control.
If Iceman nonetheless hasn’t been defrosted by the top of Drake’s tour with PND, all eyes will go towards October. In any case, he’s October’s Very Personal. After releasing $ome $exy $ongs 4 U in February, which generated long-lasting hits like “Nokia” and “Any individual Loves Me,” there most likely isn’t an excessive amount of urgency from Drake’s aspect.
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What Impressed the Iceman Title?
Drake has been dropping refined hints about Iceman for months. He’s posted images to IG of his icy jewellery, NBA legend George Gervin, UFC fighter Chuck Liddell, who’re each nicknamed the Iceman, and Canada’s snowy winters.
In fact, Iceman is a Marvel superhero and a founding member of the X-Males. Comedian ebook author Mike Carey described the Iceman as “devastatingly trustworthy. He’s very up-front along with his feelings and his ideas on a regular basis.” Maybe that is one other alter-ego within the Drake matrix.
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Drizzy aligned with the Toronto business ice packaging firm of the identical identify, which noticed him tailing an Iceman promo truck whereas driving all through the 6 on Friday night time, and he donned Iceman merchandise through the live-stream on the firm’s warehouse.
“Through the precise live-stream, it was fairly loopy… Folks from throughout North America began calling us,” Iceman’s Jake Silva advised CP24. “My father’s telephone began blowing up from a variety of our clients.”
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“What Did I Miss”
“What Did I Miss” arrived as a part of Friday’s livestream after which landed on streaming providers hours later at midnight on Saturday (July 5). The menacing tune finds Drake inspecting themes of heartbreak and betrayal.
At one level, he seems to take a shot at both NBA star LeBron James or DeMar DeRozan, who each confirmed assist for Kendrick Lamar when making appearances at Okay. Dot’s Pop Out present. “I noticed bro went to Pop Out with them, however been d—okay using gang since ‘Headlines,’” he raps a couple of friend-turned-adversary.
Drizzy makes use of a mid-beat change like a valve relieving strain to vary the temperature of “What Did I Miss.” He enlists a phalanx of producers behind the boards, together with frequent collaborators Tay Keith and OZ together with FNZ, DJ Lewis, Patron, Elyas, GYZ, London Cyr and O Lil Angel.
“What Did I Miss” seemingly builds on the themes Drake beforehand employed on the Conductor Williams-produced “Fighting Irish Freestyle,” which was rapidly scrubbed from YouTube in January and by no means appeared on DSPs.
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“Supermax”
Within the midst of cruising round Toronto through the modern live-stream, Drake gave followers an assumed preview of the album when enjoying an unreleased observe that’s tentatively titled “Supermax.” Drizzy seems to be inward and vulnerably opens up about fractured relationships and retaining his focus. “It’s nonetheless heartbreak Drake, however I glued it collectively,” he raps.
At one level, the 6 God reveals he had a dialog with TNT sideline reporter Taylor Rooks about how heavy the crown will be. “Losin’ all these associates actually received to me/ I used to be speaking to Taylor over drinks, and it was getting deep/ ‘Not everybody can deal with this strain and, in thе metropolis, you’re the nationwide treasurе,’ that’s what she stated to me,” he ruminates.
Rooks reposted the clip to her Instagram Story, seemingly confirming she’s the Taylor Drake is referencing on the observe.
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Potential Collaborators (Or Lack Thereof)?
There’s been hypothesis on social media that Drake is liberating himself from his trade ties and going at Iceman as a one-man band. With loads of Drizzy’s former collaborators turning on him through the Kendrick feud, it might make sense for Drake to assault his subsequent album because the lone star of the present.
Nonetheless, if he does resolve to go the characteristic route — it will be the primary time in his solo profession that he didn’t — followers can presumably count on 21 Savage to make an look. Drake confirmed like to 21 for all the time having his again on “Gimme a Hug,” and the Atlanta rapper reposted Drake’s sports news single.
DJ Swamp Izzo additionally previewed an unreleased Playboi Carti and Drake collaboration throughout a tour after-party. In response to DJ Akademiks, he relayed that Drake advised him the observe was supposed to seem on For All of the Canines, however by no means made the minimize. We’ll see if it stays shelved.
So far as the manufacturing aspect, frequent collaborators OZ and Tay Keith had been concerned with “What Did I Miss.” Conductor Williams has established a rapport with Drake and will provide some warmth on the album. In fact, when it’s a Drake undertaking, you possibly can assume his right-hand, Noah “40” Shebib, will play a big position. Don’t depend out Boi-1da both.
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Don’t Consider the Cowl Artwork
Drake’s been identified to make questionable decisions for his album covers, however the blue Drake ice sculpture that’s presently going viral on social media hasn’t been verified by the 6 God himself. So don’t fall for something simply but on the subject of Iceman paintings.