Justin Bieber began his Thursday (July 10) by dropping his anticipated and long-teased new model SKYLRK. The attire line contains every part from slides and sun shades to hoodies and tanks. Because it seems, the drop was solely an appetizer for what was to return.
By the afternoon, Bieber was teasing a completely totally different mission: his seventh studio album. All through the day, he has posted pictures to Instagram of billboards in numerous cities, together with New York, Los Angeles, Atlanta and Reykjavík (Icelandic singer Laufey commented on a publish of the lattermost, writing: “Skeifan represented”). The black-and-white photographs present Bieber standing shirtless in entrance of spouse Hailey Bieber, who seems to be holding the couple’s son, Jack Blues, although the 10-month-old’s face isn’t proven.
Different photographs present a black background with the phrase “SWAG” in all caps — seemingly the title of his forthcoming mission — whereas others present the prolonged monitor record, with 20 titles listed.
Bieber labored on the album with longtime collaborator Harv, in addition to Carter Lang and Eddie Benjamin, amongst others. Sources say the mission leans into Bieber’s R&B roots, however is extra experimental in its manufacturing and instrumentation.
And regardless of the album’s seemingly lengthy playtime, sources say Bieber has been engaged on a ton of recent music — and has one other, extra pop-inspired album on the way in which.
The celebrity has charted 11 initiatives on the Billboard 200, together with eight No 1s: My World 2.0, By no means Say By no means: The Remixes (EP), Beneath the Mistletoe, Consider, Consider: Acoustic, Function, Modifications and Justice.
On the Billboard Hot 100, he has collected eight No. 1 hits. The final time he topped the chart was in 2021 with “Keep” that includes The Child LAROI; that very same yr, he additionally hit No. 1 along with his smash “Peaches,” that includes Daniel Caesar and Giveon.