Saregama Strengthens Regional Presence With NAV Data Acquisition
Saregama, one among India’s oldest music labels, has acquired the music catalog of NAV Data, a number one Haryanvi and Punjabi music label based mostly in Delhi.
As of July 17, Saregama introduced this enterprise by means of a submitting to the Indian Inventory Trade sans disclosing the monetary phrases of the deal.
This deal marks a serious milestone for the regional music scene, bringing over 6,500 tracks throughout Haryanvi, Punjabi, Ghazal, Devotional, and Indie Pop genres, together with YouTube channels NAV Haryanvi and Nupur Audio—collectively reaching 24 million subscribers—into Saregama’s digital ecosystem.
NAV Data, based by Pulkit and Kshitij Gupta, is among the largest and hottest Haryanvi music catalogs. Bridging the hole between custom and the business, they’ve created an ecosystem for singers comparable to Ruchika Jangid (“Coca Cola”) Hansraj Raghuwanshi (“Parvati Bole Shankar Se”) and Khasa Aala Chahar (“Loot Liya”), who’ve earned a whopping 900 million, 500 million, and 400 million views on their respective music movies through YouTube.
The acquisition comes after Saregama accomplished the acquisition of the remaining shares it didn’t personal in digital leisure firm Pocket Aces Footage in August 2024. The label had first acquired a 51.8 per cent stake for INR 1.66 billion, with an possibility to purchase an extra 41 per cent inside 15 months. Final yr, it acquired the remaining 48.2 per cent stake for INR 2.09 billion, taking the overall funding to INR 3.75 billion, in keeping with the Financial Occasions.
As of FY25, they’ve already acquired 22 music labels, bringing over 170,000 songs, throughout 7 languages, to their burgeoning content material library, positioning them as key leaders within the leisure and IP business. Beforehand, the Indian music label has additionally partnered with Audiomack, a digital streaming platform, bringing Bollywood and regional tracks to a worldwide listener base. Likewise, they’d additionally partnered with Spotify in 2020, a yr after it eliminated the corporate’s catalog in India put up the copyright infringement swimsuit introduced towards it by Saregama.
With this mammoth acquisition, it opens a plethora of alternatives and pathways for regional musicians, creators and producers regarding Punjabi and Haryanvi content material creation. This additional cements the Indian music label as a key participant throughout main regional markets. Transferring ahead, NAV and Saregama try to collectively work in direction of inventive partnerships, collaborations and techniques, particularly distinctive music IPs that span languages and genres.
For followers of Haryanvi and Punjabi music, this enterprise extends their musical entry to an built-in, various sphere from a North-Indian cultural standpoint. Moreover, this ensures that regional language segments get their deserved recognition within the music business. This enterprise marks the period of regional music’s regular ascent, opening potential ventures for artists and companies alike.