[Hiring] Lifecycle Advertising and marketing Marketing campaign Coordinator @Huckleberry Labs

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About Huckleberry

Huckleberry’s goal is to create life-changing merchandise and experiences by means of recent, stunning, human-centered expertise that brings well being, well-being, and a little bit of magic to each household.

We mix Knowledge, AI, and Behavioural Science to construct merchandise that assist over 4 million households.

The app has 4.9 stars, garnering rave opinions from individuals who name it “life-changing” and their “#1 advice to folks”.

We’re quickly rising and constructing new merchandise to allow each household to thrive.

Concerning the position

We’re searching for a Lifecycle Advertising and marketing Marketing campaign Coordinator to deliver our advertising and marketing methods to life. On this position, you’ll be liable for constructing, proofing, launching, and monitoring lifecycle advertising and marketing campaigns and automations throughout e mail, push, in-app messaging, and different owned channels. 

You’ll work carefully with the Sr. Supervisor, Lifecycle Advertising and marketing and crew of Lifecycle Advertising and marketing Managers, in addition to Content material, Artistic, and sometimes exterior companions to execute the configuration of campaigns that assist the client journey from onboarding to reactivation and all the pieces in between.

This can be a nice alternative to develop your profession in advertising and marketing and make an impression at an organization the place lifecycle advertising and marketing is a acknowledged, confirmed key driver of enterprise efficiency and person expertise. You’ll be part of a nimble, collaborative crew the place your consideration to element and love of operational excellence will immediately affect buyer expertise and retention.

This can be a absolutely distant, 40-hours-per-week, 12-month contract alternative.

Areas of Duty

  • Marketing campaign Execution: Construct and launch varied campaigns throughout owned advertising and marketing channels (e mail, push notifications, in-app messaging, and many others.) primarily based on technique briefs.
  • Undertaking Administration: Align to total marketing campaign execution timelines, coordinate artistic property, conduct thorough proofing, and coordinate throughout LCM crew to make sure campaigns launch on time and to necessities.
  • Proofing & Testing: Personal end-to-end proofing of messages, hyperlinks, segmentation, logic, and rendering throughout units and e mail shoppers.
  • Segmentation & Concentrating on: Implement focusing on logic utilizing CRM system to ship messages to the precise goal audiences.
  • Efficiency Monitoring: Observe marketing campaign sends and first metrics, sharing efficiency stories with key stakeholders, and flagging points and coordinating fixes when wanted.
  • Documentation: Keep clear documentation of campaigns, templates, testing protocols, and greatest practices.
  • Necessities

  • Earlier skilled expertise in a digital advertising and marketing crew
  • An urge for food to study all facets of the advertising and marketing workflow and the lifecycle advertising and marketing vertical
  • The power to study rapidly and discover efficiencies in your executional course of
  • Sturdy consideration to element and luxury/curiosity working in instruments to construct and QA campaigns
  • Capacity to handle a number of initiatives concurrently and meet tight deadlines
  • Collaborative perspective and powerful communication expertise throughout cross-functional groups
  • Good to have

  • Expertise in a fast-paced startup or digital shopper model
  • Understanding of buyer journey mapping and lifecycle technique fundamentals
  • Familiarity with Figma, Asana, JIRA, and/or undertaking administration instruments
  • Publicity to analytics instruments (e.g., Looker, Amplitude)
  • Primary HTML/CSS expertise for e mail modifying is a plus
  • Huckleberry Labs is an equal-opportunity employer that’s dedicated to variety and inclusion within the office. We prohibit discrimination and harassment of any form primarily based on race, coloration, intercourse, faith, sexual orientation, nationwide origin, incapacity, genetic info, being pregnant, or some other protected attribute as outlined by federal, state, or native legal guidelines.

    Huckleberry Labs makes hiring selections primarily based solely on {qualifications}, advantage, and enterprise wants on the time.



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