Reddit is pausing its plans to let individuals make subreddits with content material behind a paywall, CEO Steve Huffman mentioned as a part of Thursday’s earnings. The corporate is making the change as a part of a shift in the way it’s prioritizing its assets.
Huffman mentioned last year that the corporate was wanting right into a means for customers to make subreddits with “unique content material or non-public areas,” and he hinted at the opportunity of these subreddits having a paywall. Earlier this 12 months, he said the function was set to reach in 2025.
However now, “to remain targeted on what issues most, we’re shifting assets away from a couple of areas, similar to work on the consumer economic system,” Huffman (who goes by spez on Reddit) mentioned on in a post. “This consists of what some have known as paid subreddits. It’s nonetheless a chance we consider in, however proper now, we’re all-in on strengthening our core product, making Reddit the go-to place for search, and accelerating worldwide progress.”
In another post, he added that the group engaged on the consumer economic system will be a part of “our efforts” to enhance Reddit’s core app, together with engaged on issues like onboarding and personalization. “That will get at our most necessary want right now, which is logged-in core consumer progress.”