Tinder continues to be struggling to generate income from its customers, because it reported a 7% dip in paying customers whereas its father or mother firm, Match Group, noticed a 5% dip in Q2 2025 throughout all courting apps, together with Tinder, Hinge, Match.com, and others.
To spice up engagement and push extra folks to pay for its product, the corporate has undertaken a number of new initiatives. Throughout Match’s second-quarter earnings name, Match Group CEO Spencer Rascoff stated that Tinder will debut a brand new function known as “modes,” which can enable customers to modify between completely different courting targets to discover new connections in actual time. That is just like a earlier choice the place Tinder allowed customers to place their relationship goals directly on their profiles.
Tinder can even discover a broader redesign and different new options, together with these aimed at school college students, to drive extra utilization amongst Gen Z.
One other new function permits customers to love particular components of a profile, nudging folks to start out conversations primarily based on these likes, just like Match’s courting app Hinge.
The modifications arrive amid a blended quarter for the courting app large, which reported flat year-over-year income of $864 million and earnings that declined from $133.3 million year-over-year to $122.5 million in Q2. Nonetheless, the corporate offered a better-than-expected Q3 outlook with income reaching $910-920 million, which boosted its inventory post-earnings.
Match additionally introduced it might make investments $50 million in product growth, because the courting app maker goals to attach with youthful Gen Z customers and use AI to enhance its merchandise.
“We’ll take the primary steps in the direction of a brand new UI refresh in Q3 with a cleaner, quicker, and extra trendy look throughout the complete app,” Rascoff stated. “We’re on monitor to check model one in all a redesigned ‘see who likes you’ tab this fall with the objective of serving to customers join with folks they’re extra prone to be involved in, in addition to to drive extra income,” he added.
Within the case of the latter, Tinder continues to experiment with AI-powered matching, which it debuted in New Zealand earlier this 12 months. The function delivers curated matches primarily based on data out of your Tinder profile, solutions to questions, and, optionally, insights from the person’s digital camera roll images.
Now, the corporate intends to roll out this function to extra geographies.
“The interactive matching expertise we’ve been testing in New Zealand is particularly designed to attraction to one of these viewers [users under 30]: Any person who doesn’t simply need to be judged primarily based on their bodily look. [The feature is for] any individual who as a substitute is prepared to place in slightly little bit of time, reply some questions, after which get a customized consequence again,” Rascoff stated.
Plus, Rascoff famous that Tinder is considering launching extra college-specific options, together with permitting customers to simply search inside their school or different chosen schools, to attraction to youthful customers.
The corporate additionally supplied an replace on Tinder’s Double Date option, launched in June, that lets customers pair up with a buddy to match with one other couple. The courting firm stated it noticed constructive outcomes with 92% of customers using the function being below 30.
This was Rascoff’s first full quarter on the helm of Match Group, because the Zillow Group co-founder and Match board member was appointed CEO in February.
Earlier this 12 months, the corporate introduced that Faye Iosotaluno would step down from the app’s CEO place in July, with Rascoff taking over the position. The corporate additionally laid off 13% of its workers (round 325 folks) in Could, and closed open roles.