About Gusto
Gusto is a contemporary, on-line individuals platform that helps small companies handle their groups. On prime of full-service payroll, Gusto gives medical health insurance, 401(ok)s, knowledgeable HR, and workforce administration instruments. At present, Gusto places of work in Denver, San Francisco, and New York serve greater than 400,000 companies nationwide.
Our mission is to create a world the place work empowers a greater life, and it begins proper right here at Gusto. That’s why we’re dedicated to constructing a collaborative and inclusive office, each bodily and nearly. Be taught extra about our Total Rewards philosophy.
In regards to the Function: We’re hiring our first-ever Content material Designer to affix the Progress workforce at Gusto. It is a distinctive alternative to construct the muse for content material technique throughout the total buyer journey—from preliminary discovery to onboarding, activation, and enlargement.
As a Senior Employees Content material Designer, you’ll play a pivotal function in shaping messaging that drives development, working throughout surfaces that mix advertising, product, and AI-generated content material. It is a extremely cross-functional function the place success depends on pace, readability, cohesion, and buyer perception.
You must carry deep experience in content material design, a background in development experimentation, and luxury working on the intersection of product and advertising. You’ll set requirements, create programs, and instantly affect how small companies expertise Gusto for the primary time—and proceed to develop with us for years to come back.
A lot of our success in Progress will depend on messaging—and but we’ve by no means had a devoted content material designer on this house. You’ll be the one to form the voice of Gusto’s development expertise, join technique with language, and set the bar for readability, consistency, and conversion. In case you’re excited by the thought of constructing from scratch, partnering deeply throughout disciplines, and making content material a lever for development—we’d love to satisfy you.
In regards to the Workforce: The Progress workforce at Gusto is devoted to serving to prospects discover, undertake, and have interaction with our merchandise meaningfully. Our method prioritizes a user-centric design ethos, making certain that development initiatives are backed by worth and belief. As a key contributor, you’ll be part of a collaborative atmosphere with Engineers, Product Managers, Knowledge Scientists, and strategic Advertising and marketing and Enterprise companions, specializing in important touchpoints within the buyer journey.
Right here’s what you’ll do day-to-day:
- Drive development by means of content material by crafting copy that accelerates conversion, activation, and enlargement throughout acquisition, onboarding, and monetization experiences.
- Construct the content material basis by growing pointers, programs, and rules for scalable, high-quality development messaging throughout a number of channels and surfaces.
- Design with pace and affect by partnering on iterative testing and experimentation, delivering quick, purposeful content material that resonates with customers and drives outcomes.
- Bridge product and advertising by working carefully with model and development advertising groups to make sure a cohesive narrative throughout advertising campaigns and product surfaces.
- Lead AI content material coaching efforts by serving to form and refine our method to AI-generated content material contained in the product, setting high quality requirements and guiding content material coaching fashions.
- Champion cohesion and readability by auditing and evolving copy throughout the shopper journey, making certain messaging consistency throughout surfaces, entry factors, and use circumstances.
- Form the content material imaginative and prescient by setting a long-term technique for the way content material design helps the success of the Progress workforce—and Gusto at massive.
- Keep near prospects by grounding design selections in qualitative analysis, buyer suggestions, and ongoing empathy work to make sure options remedy real-world issues.
- Align design technique with enterprise outcomes by making certain your work helps key firm aims round income development, product adoption, and long-term buyer retention.
- Lead by means of ambiguity by proudly owning high-impact, cross-product initiatives and guiding content material design technique throughout a number of groups or domains.
- Champion a tradition of studying by embracing experimentation, constantly evolving our method, and staying inquisitive about new patterns, behaviors, and applied sciences.
Right here’s what we’re on the lookout for:
- 8-10+ years of expertise in content material design, UX writing, or content material technique—ideally in a development or conversion-focused product atmosphere.
- A robust background in B2B SaaS or multi-product platforms, with confirmed affect on onboarding, monetization, or cross-sell methods.
- Capacity to craft clear, concise, and motivating content material for complicated workflows, throughout a number of personas and touchpoints.
- Expertise working in rapid-growth environments with tight suggestions loops, experimentation, and data-informed iteration.
- Deep understanding of tips on how to stability model, voice, and efficiency targets inside messaging.
- Capacity to arrange content material programs and pointers from the bottom up, and scale them throughout a fast-moving org.
- Familiarity with AI-generated content material, immediate design, or coaching massive language fashions is a plus.
- Robust communication and collaboration abilities, with a confirmed capability to function independently in ambiguous, high-impact areas.
- Observe report of mentoring and training different designers.
- Expertise collaborating with each advertising and product design groups in a shared development technique.
- Consolation supporting a number of groups throughout a product ecosystem with diversified enterprise targets and audiences.
- Familiarity with subscription-based fashions, service design, or the Fintech/Payroll/HR house.
Good to haves:
- Familiarity with Fintech, Payroll, or HR SaaS merchandise.
At Gusto, we attempt to offer rewards that empower staff to realize their monetary and private targets. We provide aggressive compensation packages with a robust emphasis on fairness primarily based compensation (possession in Gusto). To study extra about Gusto’s compensation philosophy and advantages choices please view our Whole Rewards Method web page.
Our money compensation vary for this function is $174,000/yr to $216,000/yr in Denver & most distant places, and $204,000/yr to $254,000/yr in San Francisco, Seattle & New York. Closing provide quantities are decided by a number of components, together with candidate expertise and experience, and should differ from the quantities listed above.
Gusto has bodily workplace areas in Denver, San Francisco, and New York Metropolis. Workers who’re primarily based in these places will likely be anticipated to work from the workplace on designated days roughly 2-3 days per week (or extra relying on function). The identical workplace expectations apply to all Symmetry roles, Gusto’s subsidiary, whose bodily workplace is in Scottsdale.
Be aware: The San Francisco workplace expectations embody each the San Francisco and San Jose metro areas.
When accepted to work from a location apart from a Gusto workplace, a safe, dependable, and constant web connection is required.
Our prospects come from all walks of life and so will we. We rent nice individuals from all kinds of backgrounds, not simply because it is the appropriate factor to do, however as a result of it makes our firm stronger. In case you share our values and our enthusiasm for small companies, you can see a house at Gusto.
Gusto is proud to be an equal alternative employer. We don’t discriminate in hiring or any employment resolution primarily based on race, colour, faith, nationwide origin, age, intercourse (together with being pregnant, childbirth, or associated medical situations), marital standing, ancestry, bodily or psychological incapacity, genetic info, veteran standing, gender id or expression, sexual orientation, or different relevant legally protected attribute. Gusto considers certified candidates with felony histories, per relevant federal, state and native regulation. Gusto can also be dedicated to offering cheap lodging for certified people with disabilities and disabled veterans in our job software procedures. We wish to see our candidates carry out to one of the best of their capability. In case you require a medical or spiritual lodging at any time all through your candidate journey, please fill out this form and a member of our workforce will get in contact with you.
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