Rolling Loud, one of many world’s largest hip-hop festivals, is about to make its India debut.
The 2-day occasion is scheduled to happen in Mumbai, marking the primary time the worldwide competition will likely be held within the nation. The India version goals to deliver collectively each worldwide and homegrown hip-hop artists on a shared platform, with performances scheduled throughout two phases. Alongside the music, the competition will curate native food and drinks distributors, artwork installations, and experiential activations centered on hip-hop tradition. Will probably be produced in partnership with District by Zomato.
Rolling Loud was based in 2015 by Matt Zingler and Tariq Cherif in Miami, Florida. What started as a regional occasion shortly expanded into a world property, turning into a key participant in hip-hop’s stay ecosystem. Inside 5 years, the competition had grown to incorporate editions in Los Angeles, New York, and San Francisco. Within the years that adopted, Rolling Loud expanded internationally to cities together with Toronto, Lisbon, Rotterdam, and Bangkok. It has hosted performances by a few of the style’s largest artists, together with Travis Scott, Future, Kendrick Lamar, A$AP Rocky, Nicki Minaj, and Playboi Carti. In a standout second at Rolling Loud Pattaya final 12 months, A$AP Rocky set off a frenzy by bringing out rapper Hanumankind for a surprise guest performance.
Past stay reveals, Rolling Loud has additionally developed right into a broader way of life model, with ventures in style, media, and digital content material, in addition to a merchandising arm.
“The hip-hop scene in India has been booming, and bringing the competition to Mumbai felt like the best resolution,” stated Zingler and Cherif in a joint assertion. “We’re excited to create an area the place Indian followers can have fun the artists they love, whereas additionally introducing worldwide acts to a brand new viewers.”
Rahul Ganjoo, CEO of District by Zomato, stated, “For years, we’ve felt the necessity to bridge India’s sound with the worldwide stage, and that is that second.”
Full competition particulars, together with the artist lineup and dates, will likely be introduced within the coming weeks.