Amazon is denying that it’s shutting down Wondery, the podcast studio it acquired in late 2020, after Bloomberg reported on Monday that the corporate was closing the studio and chopping 110 jobs.
Amazon informed TechCrunch that Wondery will proceed to develop creator-led podcasts beneath the Wondery model inside a brand new workforce. What’s altering is that the corporate is separating the groups that oversee Wondery’s narrative podcast efforts from these growing its creator-led exhibits.
Wondery is combining its narrative podcast studio, which incorporates podcasts like Dr. Dying and American Scandal, with Audible.
“The podcast panorama has developed considerably up to now few years, significantly with the rise of video-forward, creator-led content material,” Amazon mentioned in an emailed assertion.
“These modifications replicate that evolution and can streamline how Wondery integrates additional into Amazon. By making these modifications, we will higher assist creators in monetizing their content material throughout a number of channels, assist them increase their model IP, and simplify the method for advertisers whereas making content material extra accessible to audiences wherever they like to devour it. This evolution builds on Wondery’s early success with video-forward exhibits and positions us to raised serve creators, clients, and advertisers.”
Regardless of securing massive names within the enterprise, the corporate is now shifting its technique in an effort to raised compete with rivals like Spotify and YouTube because the podcasting trade embraces video codecs.
Replace: The article was up to date to replicate that Amazon denied studies of Wondery shutting down.
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