Amazon’s R&D lab varieties new agentic AI group

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Amazon CEO Andy Jassy speaks at an organization occasion in New York on Feb. 26, 2025.

Michael Nagle | Bloomberg | Getty Pictures

Amazon has fashioned a brand new group inside its client product-development arm that’s centered on agentic synthetic intelligence, the corporate mentioned Wednesday.

The staff will likely be primarily based in Lab126, the stealthy Silicon Valley-based analysis and growth unit behind the Kindle e-reader, Echo good speaker and different standard Amazon units.

A rising variety of corporations are constructing AI agents as they give the impression of being past textual content and picture mills. In distinction to AI providers corresponding to chatbots, brokers are able to finishing multistep, complicated actions on a consumer’s behalf.

The brand new group will assist develop an agentic AI “framework” to be used in its robotics operations, an utility sometimes called “bodily AI.”

These techniques allow robots to “hear, perceive and act on pure language instructions,” Amazon mentioned.

Amazon’s AI lab launched a web browser-based agent earlier this yr. Its cloud unit has additionally fashioned its personal agentic AI group. Amazon’s Alexa+, an AI-infused replace of its voice assistant launched in March, can also be anticipated to have some agentic capabilities.

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