Apple revealed its third annual App Store Transparency Report as we speak [PDF], sharing insights into the App Retailer over the course of 2024. The report contains knowledge on the variety of apps rejected in the course of the yr, the variety of buyer and developer accounts deactivated, information on what number of apps have been faraway from the App Retailer, and so forth.
There have been 1,961,596 whole apps on the App Retailer on the finish of 2024, up practically 100,000 from last year. The App Retailer sees 839,266,915 common weekly app downloads, and 813,110,348 common weekly guests to the App Retailer, with each metrics up in comparison with 2023.
Apple reviewed 7.77 million app submissions, and rejected 1.93 million of these. Efficiency, authorized, design, enterprise, and security have been the highest causes for rejection, in that order.
Of the 1.93 million submissions that have been rejected, 295,109 have been permitted after builders addressed the difficulty. Apple eliminated 82,509 apps from the App Retailer in the course of the yr, primarily within the Utilities and Video games classes. Apps that have been eliminated are damaged down by the explanation behind the motion, with design points and fraud on the prime of the record.
- Guideline 4.0 — Design: 42,252
- DPLA 3.2(f) — Fraud: 38,315
- DPLA 6.3 — Mental Property Infringement: 425
- Guideline 4.3.0 — Spam: 294
- DPLA 4.8 — Export Management: 285
- Guideline 4.1.0 — Copycats: 128
- Guideline 5.6.0 — Developer Code of Conduct: 99
- Guideline 5.0.0 — Common: 89
- Guideline 5.2.1 — Mental Property — Common: 77
- Guideline 3.1.2 — Subscriptions: 69
Apple additionally pulled some apps attributable to authorities takedown calls for. Nearly all of authorities takedown requests got here from China, and Apple eliminated 1,307 apps at China’s request. There have been 171 apps eliminated at Russia’s request, 79 from South Korea, 55 from Ukraine, and 50 from Jordan.
Apple obtained 26,224 appeals of app removals, with 6,978 from China and three,571 from the USA. Solely 78 apps in China and 71 apps in the USA have been restored after going by means of Apple’s enchantment course of.
There have been 128,961,839 buyer accounts terminated, and Apple says it prevented over $2 billion in fraud. Apple additionally terminated 146,747 developer accounts attributable to fraud and export management.
Apple has shared App Retailer Transparency Stories since 2023, as a result of it agreed to take action as a part of a 2021 class action lawsuit settlement with builders. Apple promised to ship significant statistics concerning the app evaluation course of, itemizing every thing from variety of apps rejected to information on search queries. Extra information is available in the full report, and much more knowledge might be discovered within the supplemental file available from Apple’s legal site.