Apple acquired Canadian startup Mayday Labs in April 2024, based on a European Commission listing, noticed by French blog MacGeneration. The acquisition had not acquired widespread consideration from tech publications till now.
Apple is legally required to report sure acquisitions to the European Fee, beneath the phrases of the EU’s Digital Markets Act.
Mayday Labs founder Jeremy Bell confirmed that his firm had been acquired in a since-deleted April 2024 blog post, however he didn’t point out Apple at the moment. Apple acquired the startup’s mental property, and the rights to make employment provides to sure workers, based on the European Fee.
Mayday Labs had developed an AI-powered calendar, process supervisor, and scheduling assistant for the iPhone, iPad, and Mac. The all-in-one app used AI to mechanically schedule your occasions and duties at ideally suited instances, and it might be taught your scheduling preferences and every day patterns over time to additional optimize your calendar.
Mayday’s web site says its app labored greatest once you used it with others. For instance, it might mechanically schedule a gathering at a time the place each you and a co-worker had been out there. It additionally supplied automated rescheduling for flexibility.
The app was shut down shortly after the acquisition.
It might be cheap to imagine that a few of Mayday’s options and applied sciences could possibly be added to Apple’s Calendar app throughout the iPhone, iPad, and Mac, beneath the Apple Intelligence umbrella. Greater than a yr has handed because the acquisition, so maybe a few of these adjustments will debut as early as iOS 19, iPadOS 19, and macOS 16, which will probably be unveiled at Apple’s annual developers conference WWDC next month.
Apple already integrated its Calendar and Reminders apps on iOS 18, as a stepping stone.
The European Fee’s web site lists six different corporations that Apple has acquired since September 2023, together with Pointable, Betteromics, Drishti, DarwinAI, Datakalab, and Blueye. Many of those corporations had been engaged on AI applied sciences, for the enterprise, manufacturing, life sciences, and extra. Among the acquisitions had been properly publicized, however Mayday Labs and some others went considerably beneath the radar on a relative foundation.