Apple clients afraid of large value hikes due to tariffs helped Apple’s system gross sales through the fiscal third quarter of 2025, Apple CEO Tim Cook stated in the present day.
Chatting with Reuters, Cook dinner stated that roughly one proportion level of Apple’s 10 % gross sales development in Q3 2025 might be attributed to clients shopping for extra merchandise to get forward of tariffs.
“We noticed proof within the early a part of the quarter, particularly, of some pull-ahead associated to the tariff bulletins,” Cook dinner stated.
When U.S. President Donald Trump first introduced tariffs in April, there were reports suggesting that iPhone costs might enhance considerably because of this, going as excessive as $2,300. Prospects who have been anxious about greater costs opted to make a purchase order earlier than the tariffs went into impact.
Cook dinner stated that Apple incurred $800 million in tariff associated prices within the June quarter, and it expects $1.1 billion in tariff prices within the September quarter if the present tariffs don’t change and if no new tariffs are added.
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