The Position
Do you wish to be a Chief Advertising and marketing Officer? With the correct quantity of grit and perseverance, you possibly can change into one inside months (not years) of finishing your MBA.
When you’ve got a background in advertising and marketing and wish to lead advertising and marketing groups whereas coaching to change into a B2B SaaS advertising and marketing government, you’ve come to the proper place.
Kalungi is increasing. We’re hiring bold, proficient MBA entrepreneurs who wish to get their arms soiled and quickly develop their careers. It is a uncommon alternative to change into an skilled in B2B SaaS advertising and marketing whereas main startup advertising and marketing groups of their journeys towards exponential progress.
Kalungi focuses on B2B SaaS startups, constructing and managing their advertising and marketing features and guiding them by means of go-to-market technique, positioning, buyer segmentation, constructing advertising and marketing groups, and all different marketing-related duties.
The function will begin with as much as six months of on-the-job coaching as you shadow an skilled fractional CMO. You’ll work with shoppers, be taught the consultative course of and acquire an understanding of the usual of labor which is anticipated. Moreso, you can be the CMO’s proper hand, with the last word purpose of changing them as a advertising and marketing chief for his or her shopper. Following this era, you’ll take level servicing our shoppers as their advertising and marketing chief, working hands-on with early-stage startups to launch their merchandise, get them to product-market match, develop ARR, and optimize CAC/price to service in artistic methods.
All hires will take part in a “probationary interval” to coach staff and decide if the function is an efficient match. The probationary interval is 3 to six months, relying on efficiency. This place is distant. Timezone will rely on the shoppers you’re working with; nevertheless, you’ll principally work with group members on each EST and PST.
Staff obtain healthcare (if dwelling within the US) and limitless trip.
Duties
On this function, you’ll:
- Lead the advertising and marketing group for as much as two of our shoppers at a time.
- Transfer shoppers from MVP to PMF and exponential progress.
- Drive positioning, segmentation & messaging.
- Personal product pricing, go-to-market, and launch technique.
- Optimize and enhance shoppers’ on-line presence.
- Construct channel partnerships and referral campaigns.
- Develop branding, PR applications, and emblems.
- Lead content material advertising and marketing & thought management.
- Handle each natural and paid search and social campaigns.
- Rent and onboard shoppers’ first advertising and marketing groups.
- Handle & coach inside advertising and marketing group members, together with new Affiliate CMOs and advertising and marketing associates.
- Decide shoppers’ progress objectives, GTM channels, ICP, and messaging & positioning.
- Take possession of demand technology and pipeline creation, assembly month-to-month and quarterly MQL & pipeline targets.
- Measure and act on SaaS funnel metrics, together with CAC, LTV, payback interval, and many others.
- Handle marketing campaign efficiency throughout paid search, paid social, and third-party lead gen platforms.
- Measure, analyze, and report marketing campaign efficiency to shoppers’ management groups.
- Work with shoppers to plan, promote, and leverage occasions, commerce reveals, and webinars with attributable outcomes.
- Have a deep understanding of selling automation programs. HubSpot information is a giant plus.
- Productize Kalungi’s companies to consistently enhance and scale additional.
What we’re on the lookout for
Engaged on the Kalungi group means embracing self-improvement. We don’t count on perfection, however we want a candidate with consideration to element, limitless curiosity, humility, and the need to stage up quick. We personal our work by looking for accountability and accountability for the concepts we create. We ask “Why?” so much and share our objectives and experiences to problem our pondering. We uncover impactful insights that develop our shoppers to new ranges.
Our Splendid Candidate:
- Training/Background: MBA with a spotlight in advertising and marketing and 4+ years of selling expertise.
- Proficient in Microsoft Workplace & Google Suite. Expertise with Hubspot, SEMRush, Google Advertisements, Google Analytics/Search Console/Tag Supervisor, and Figma is a plus.
- An entrepreneurial spirit with a advertising and marketing “superpower” that can be utilized so as to add worth from day one.
- Has a variety of strategic and tactical advertising and marketing abilities and might execute advertising and marketing initiatives, in addition to handle groups and tasks.
- Methods and process-thinker; loves creating order out of chaos.
- Curious and wanting to be taught – at all times on the lookout for methods to stage up.
- Sturdy writing, modifying, and communication abilities.
- A artistic thoughts with eager consideration to element.
- Centered on including worth to each contact level.
- Expertise working immediately with advertisers, businesses, and/or shoppers.
- Data of full-stack digital advertising and marketing methods and ways.
- Capability to guide undertaking groups, take care of conflicts, and leverage group strengths.
- Capability to strategically assess and remedy shoppers’ wants with built-in advertising and marketing.
- Understanding of how advertising and marketing and gross sales knowledge is used to enhance funnel ROI.
About Kalungi
Kalungi was based to assist under-served B2B SaaS startups have the ability to get a full group of selling consultants whereas giving these consultants alternatives for fast profession acceleration. In contrast to most businesses, which deal with only some facets of selling, Kalungi owns the total spectrum, from advertising and marketing technique and positioning to marketing campaign administration and web site optimization, all the best way all the way down to calculating ROI & CAC. Kalungi brings in depth expertise in management, strategic path, and a transparent ‘B2B SaaS Success Blueprint’ confirmed to generate hundreds of thousands of {dollars} in attributed income for shoppers world wide. Kalungi prides itself on mentorship, steady studying, and an entrepreneurial spirit to tackle new challenges.
Our Core Values
At Kalungi, we wish to stand for extra than simply the outcomes of our each day work. How we do our work, who we work with, and why we do that, is vital. Here are our core values to maintain us grounded as an organization. We apply these for hiring, improvement, analysis, teaching, prioritizing, and celebrating our work.
- We love our craft
We’re passionate, curious, and interested in our work. We have now enjoyable, infuse soulfulness, and don’t take ourselves too severely. We pursue mastery, maintain ourselves to excessive requirements, and search to outline the perfect practices in our business. We’re lifelong learners who develop by difficult ourselves and sharing abilities with others.
- We execute for outcomes
We imagine in doing the proper issues, no more issues. We acknowledge that an important technique is barely an thought with out glorious follow-through. So, we consistently ask “why” to grasp each undertaking’s place within the massive image, floor concepts pragmatically, and execute for outcomes with a calculated mix of velocity and high quality.
- We lead with integrity
On the core of our basis is integrity—a dedication to kindness, honesty, and accountability. Our actions match our phrases. We function with good intentions and construct productive, constructive relationships.
- We foster open dialogue
We thrive in a tradition of open dialogue. We actively give, obtain, and search trustworthy, clear suggestions, then discover alternatives to behave on it. Transparency is our tenet, the place spirited debate is inspired, suggestions is constructive, and we decide to continuous enchancment.
- We act as one group
Collaboration is our heartbeat. We keep away from silos, embrace the interdependence of our roles, and perceive that our collective power is what makes us distinctive. Alignment in the direction of shared objectives retains us productive and environment friendly. We have fun our successes and help one another by means of challenges.
We’re very excited concerning the alternative of working with you! We stay up for listening to from you.
– The Kalungi Crew
Kalungi is an equal alternative employer that’s dedicated to variety and inclusion within the workforce. Employment at Kalungi relies solely on an individual’s {qualifications} immediately associated to skilled competence. Kalungi doesn’t discriminate towards any worker or applicant due to age, coloration, creed, incapacity, gender, gender identification, genetic data, marital standing, nationwide origin, being pregnant or associated situation (together with breastfeeding), race, faith, sexual orientation, veteran standing, or every other foundation protected by regulation.