5 auto insights traders ought to know from prime BofA analyst

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A employee at Ford’s Kentucky Truck Plant on April 30, 2025.

Michael Wayland | CNBC

DETROIT — The automotive trade is experiencing unprecedented disruption and uncertainty in terms of laws, electrical autos, software program improvements and competitors from China.

Such disruptions have been years within the making, however lots of the points are coming to a head sooner moderately than later, causing chaos for automakers and their plans for brand spanking new autos.

“The unprecedented EV head-fake has wreaked havoc on product plans,” High Financial institution of America Securities analyst John Murphy stated within the agency’s annual “Automobile Wars” report. “The subsequent 4+ years would be the most unsure and unstable time in product technique ever.”

The proprietary “Automobile Wars” report predicts future merchandise and plans over the subsequent a number of years. The thesis of the report is that alternative fee (or the share of autos which might be anticipated to get replaced by newer fashions) drives showroom age, which drives market share, which drives earnings and inventory costs.

Automakers above an trade common alternative fee of 16% over the subsequent 4 years embrace Tesla (22.4%), Honda Motor (16.9%), Hyundai Motor/Kia (16.5%) and Ford Motor (16.1%), in accordance with Automobile Wars. On the backside finish of the evaluation are Nissan Motor (12.3%), Toyota Motor (13.7%) and conventional European automakers (15.2%). General Motors is at 15.7%, whereas Stellantis is at 15.4%.

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Auto shares

Apart from the alternative charges, Murphy on Wednesday made a number of predictions in regards to the auto trade. Listed here are 5 traders ought to find out about:

EV write-downs

Murphy expects the roughly $1.9 billion in bills and write-downs Ford announced last year because of the termination of a deliberate all-electric three row SUV would be the first of many such losses for automakers concerning EVs.

“There’s quite a lot of robust selections which might be going to have to be made,” he stated Wednesday throughout an Automotive Press Affiliation occasion in suburban Detroit. “Primarily based on the [‘Car Wars’] examine, I believe we’ll see multibillion-dollar write-downs which might be flooding the headlines for the subsequent few years.”

Automakers rushed to spend billions of {dollars} lately for EVs in anticipation of a market that hasn’t developed as quickly as expected.

Watch CNBC's full interview with BofA's senior auto analyst John Murphy

Return to core

Amid the EV uncertainty, many automakers have pivoted to “buyer selection,” which suggests vital investments in different applied sciences such as hybrids and plug-in hybrid vehicles, in addition to in conventional autos with inside combustion engines (ICE).

Resulting from that volatility and uncertainty, Murphy stated automakers should lean closely into their core merchandise, together with inside combustion engines, to generate capital.

“Actually, everyone is leaning again into their into their core over the subsequent 4 years in very unsure instances,” Murphy stated, noting that money “goes to be critically vital” for automakers within the years forward.

The title of this 12 months’s “Automobile Wars” investor be aware underscores that change: “The ICE Age Cometh as EV Plans Freeze.”

China trade collapse

Trade uncertainty is not unique to the U.S. The Chinese auto industry — the world’s largest automobile gross sales market — is within the midst of a value warfare and stalling gross sales.

“What you are seeing in China is a bit disturbing as a result of there’s a lack of demand; there’s excessive value chopping, and there is quite a lot of export that is rising, notably during the last 4 or 5 years. Primarily web impartial to over 7 million models final 12 months,” Murphy stated.

The highest BofA analyst described this because the Chinese language market starting to “implode on itself” because of the value warfare, which is predicted to trigger mass consolidation of China’s a whole bunch of automotive manufacturers.

In China, the average car retail price has fallen by round 19% over the previous two years to round 165,000 yuan ($22,900), in accordance with a Nomura report this week, citing trade information from Autohome Analysis Institute.

Pricing pressures now part of life for BYD: HSBC

Value cuts have been far steeper for hybrid or range-extension autos, at 27% during the last two years, whereas battery-only vehicles noticed costs slashed by 21%, the report stated. It famous that conventional fuel-powered vehicles noticed a below-average 18% value lower.

Whereas only a few exports come to the U.S., Murphy stated it is anticipated Chinese language manufacturers will ultimately compete available in the market. Nonetheless, he cautioned it is perhaps finest to protect the U.S. market from Chinese language manufacturers within the near-term to keep away from such points domestically.

“I do not assume simply from a know-how or geopolitical perspective, that you just actually wish to wall off the U.S. from China. It could be simply merely that large extra capability you wish to defend the U.S. market from till it really works itself out and we see large consolidation within the Chinese language market,” he stated, including there’s good cause for massive tariffs on Chinese car imports.

Product shifts

“Automobile Wars” predicts there shall be a shift in new car introductions in the course of the second half of this decade, as automakers refocus product lineups and sluggish alternative charges within the close to time period.

A significant shift is in crossover vehicles — which have a mix of SUV and automobile traits — which have considerably grown in reputation in previous many years.

Clients close to a Ford Maverick pickup truck at a Ford dealership in Richmond, California, US, on Wednesday, April 16, 2025.

David Paul Morris | Bloomberg | Getty Photographs

BofA stories the crossover “surge is completed.” For the primary time almost 20 years, Murphy stated crossovers underrepresented versus the launch positive aspects for the previous 10 to twenty years.

“What’s wild this 12 months is that we anticipate 159 fashions to be launched over the subsequent 4 years. Final 12 months was over 200; historically, it is over 200,” Murphy stated. “We’ve by no means seen this sort of change earlier than.”

A part of the shift comes because the Detroit automakers — main producers of such autos — have centered on updating or redesigning their extremely worthwhile full-size pickup trucks.

Japanese automakers have additionally had an uncharacteristically unstable product cadence, with a concentrate on vehicles, in accordance with the report.

Auto development space?

Buyers have been skeptical of many vehicle shares lately as anticipated development areas have faltered.

However Murphy believes there’s nonetheless notable potential for automakers in addition to their retailers in software program — a spotlight space for firms as of late that additionally has not grown as much as initially expected.

“Within the close to time period, it is leveraging the connectivity, going after what we all know is a really profitable a part of the worth chain,” Murphy stated. “They have been considerably shut off from lack of consideration to the patron and a seller physique that must be reworked to some extent in a major approach, will create an actual, actual alternative.”

The aftermarket trade and enterprise at dealerships, together with gross sales and repair, represents $2.4 trillion in income, Murphy stated. Of that $1.2 trillion captured by sellers, they generate about $53 billion in earnings. He argues there’s one other $1.2 trillion that is escaping automakers, with $133 billion in profitability that may very well be gained by car connectivity.

“It’s imaginative and prescient crucial that you just get the sellers on board with this and drive this,” Murphy stated concerning getting prospects into dealerships as an alternative of non-franchised restore retailers.



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