BBC Information, Toronto

Morgan Birch was puzzled when her four-month-old daughter, Kimie, all of a sudden fell unwell with a fever and rash.
At first, the Alberta mom assumed it was a standard aspect impact of immunisations – or maybe a case of rooster pox. Ms Birch then consulted her 78-year-old grandmother, who recognised Kimie’s sickness instantly.
“That is measles,” her grandmother mentioned. Ms Birch was shocked, as she thought the illness had been eradicated.
A lab check later confirmed her grandmother’s speculation: Kimie had measles, seemingly contracted after a routine go to to the hospital within the Edmonton space just a few weeks earlier.
Kimie is certainly one of more than 3,800 in Canada who have been infected with measles in 2025, most of them youngsters and infants. That determine is almost thrice greater than the number of confirmed US cases, regardless of Canada’s far smaller inhabitants.
Now Canada is the one western nation listed among the many prime 10 with measles outbreaks, according to CDC data, rating at quantity eight. Alberta, the province on the epicentre of the present outbreak, has the very best per capita measles unfold charge in North America.
The info raises questions on why the virus is spreading extra quickly in Canada than within the US, and whether or not Canadian well being authorities are doing sufficient to include it.
Within the US, the rise of measles has been partly linked to vaccine-hesitant public figures, like Well being Secretary Robert F Kennedy Jr – though he has since endorsed the measles vaccine as protected.
However Canada doesn’t have a distinguished RFK Jr-like determine in public well being, famous Maxwell Smith, a postdoctoral fellow in public well being at Western College in southern Ontario.
“There are different issues that have to be interrogated right here I feel,” Dr Smith mentioned. “Wanting on the Canadian context provides one other layer of complexity to this.”
Measles general is on the rise in North America, Europe and the UK. Circumstances within the US reached a 33-year excessive this 12 months, while England reported nearly 3,000 confirmed infections in 2024, its highest rely since 2012.
Canada’s 2025 figures have surpassed each. The nation has not seen this many measles circumstances because the sickness was declared eradicated in 1998. Earlier than this 12 months, the final peak was in 2011, when about 750 circumstances have been reported.
The MMR vaccine is the simplest technique to struggle off measles, a extremely contagious and harmful virus, which may result in pneumonia, mind swelling and loss of life. The jabs are 97% efficient and likewise immunise towards mumps and rubella.
How measles unfold in Canada
The toughest-hit provinces have been Ontario and Alberta, adopted by Manitoba.
In Ontario, well being authorities say the outbreak started in late 2024, when a person contracted measles at a big Mennonite gathering in New Brunswick after which returned house.
Mennonites are a Christian group with roots in Sixteenth-Century Germany and Holland, who’ve since settled in different elements of the world, together with Canada, Mexico and the US.
Some reside trendy life, whereas conservative teams lead less complicated lives, limiting using expertise and counting on trendy medication solely when obligatory.
In Ontario, the sickness primarily unfold amongst Low German-speaking Mennonite communities within the province’s southwest, the place vaccination charges have traditionally been decrease resulting from some members’ spiritual or cultural beliefs towards immunisation.
Virtually all these contaminated have been unvaccinated, based on knowledge from Public Well being Ontario.
Catalina Friesen, a healthcare employee at a cell clinic serving the Mennonite inhabitants close to Aylmer, Ontario, mentioned she first grew to become conscious of the outbreak in February, when a girl and her five-year-old baby got here in with what gave the impression to be an ear an infection. It later turned out to be a symptom of measles.
“That is the primary time I’ve ever seen measles inside our neighborhood,” Ms Friesen informed the BBC.
Circumstances unfold quickly from that time, reaching a peak of greater than 200 per week throughout Ontario by late April.
Whereas new confirmed circumstances have since dropped sharply in Ontario, Alberta has emerged as the following hotspot. There, the unfold occurred so shortly that well being officers have been unable to pinpoint precisely how or the place the outbreak started, mentioned Dr Vivien Suttorp, the medical officer of well being in southern Alberta, the place circumstances are the very best.
She, too, mentioned she had not seen an outbreak this unhealthy in her 18 years working in public well being.
Ms Friesen famous that Canada has the next focus of conservative Low German-speaking Mennonites than the US, which can be an element behind the upper variety of circumstances.
However Mennonites should not a monolith, she mentioned, and lots of have embraced vaccinations. What’s modified is the fast unfold of anti-vaccine misinformation each in her neighborhood and past after the Covid-19 pandemic.
“There’s rumour that immunisations are unhealthy for you,” Ms Friesen mentioned, or are “harmful”.
That is amplified by a basic mistrust within the healthcare system, which she mentioned has traditionally ostracised members of her neighborhood.
“We’re generally put down or seemed down upon due to our background,” she mentioned, including that she herself has skilled discrimination in hospitals based mostly on assumptions about her beliefs.
Vaccine hesitancy on the rise
Consultants say it is robust to pinpoint why measles have unfold wider in Canada than within the US, however many agree that circumstances in each international locations are seemingly underreported.
“The numbers that we’ve got in Alberta are simply the tip of the iceberg,” mentioned Dr Suttorp.
However there’s one massive motive driving the outbreak: low vaccination charges, mentioned Janna Shapiro, a postdoctoral fellow on the College of Toronto’s Centre for Vaccine Preventable Illnesses.
Dr Shapiro mentioned there’s “a component of likelihood” at play, the place a virus is launched to a neighborhood accidentally and spreads amongst those that are unprotected.
“The one factor that’s going to cease an outbreak is getting these vaccination charges up,” she mentioned. “If the general public will not be keen to get vaccinated, then it should proceed till the virus cannot discover anymore receptible hosts.”
On the whole, research present that vaccine hesitancy has risen in Canada because the pandemic, and the information displays that. In southern Alberta, for instance, the variety of MMR vaccines administered has dropped by practically half from 2019 to 2024, based on provincial figures.
Covid-19 vaccine mandates have been fiercely opposed by some throughout the pandemic, prompting the so-called “Freedom Convoy” protest in Ottawa the place truckers gridlocked the town for 2 weeks in 2021.
That opposition has since expanded to different vaccines, mentioned Dr Shapiro.
Pandemic-related disruptions additionally left some youngsters behind on routine immunisations. With measles having been largely eradicated, households seemingly didn’t prioritise getting their children’ vaccinations updated, Dr Shapiro mentioned.
That’s not the case for Ms Birch, who started routine immunisations for her child Kimie as quickly as she was eligible. However Kimie was nonetheless too younger for the measles vaccine, which is usually given at 12 months in Alberta.
Dr Suttorp mentioned Alberta has since lowered that age cap in response to the latest outbreak, and there was an uptick in folks taking the vaccine.
Well being models throughout the nation have additionally tried to encourage folks to get vaccinated by means of public bulletins and radio ads. However the response is notably extra muted than that throughout the Covid-19 pandemic, well being officers say.
Kimie has since slowly recovered, Ms Birch mentioned, although she continues to be monitored for potential long-term results of the virus.
The Alberta mom mentioned she was saddened and horrified when she realized her daughter had measles, but in addition “annoyed and aggravated” at these selecting to not vaccinate their youngsters.
She known as on folks to heed public well being tips and “defend those that may’t defend themselves”.
“My four-month-old should not have gotten measles in 2025,” Ms Birch mentioned.