Summer season blockbusters like the brand new Superman and Jurassic World films may be doing great at the box office, however selling them is extra difficult than ever. The outdated celeb playbook of journal profiles, TV chat reveals, and press junkets isn’t sufficient in an period of viewers fragmentation. Publicists now should strategize which podcasts to find time for, and whether or not their shoppers will eat rooster on YouTube with Amelia Dimoldenberg or Sean Evans.
This week on The Vergecast, visitor host Mia Sato talks to Vulture’s Fran Hoepfner to interrupt down the ever-changing new media circuit, whether or not you’re a beloved A-lister, a previously beloved A-lister, or an aspiring A-lister.
Then, we take a deep dive with Sarah Fackrell right into a controversial authorized tactic manufacturers are utilizing to go after on-line sellers hawking every thing from Grumpy Cat T-shirts to closet hooks.
Lastly, Victoria Track joins Mia to reply a Vergecast hotline from a listener questioning whether or not an AI translator will be capable of sustain along with his companion’s Colombian mom. For those who’ve acquired a query for us, name 866-VERGE11 or e-mail vergecast@theverge.com.
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