About DC THOMSON
At DC Thomson, we’re a enterprise with a objective—to make a constructive affect on the communities we serve.
Deeply rooted in our communities, we’re investing in information, know-how and expertise to unlock a brand new degree of understanding about what actually issues to our clients. That is how we’re shaping the way forward for media.
We’ve modified the way in which we work to create a versatile, collaborative, learning-led tradition that attracts on experience from throughout the organisation to create award-winning content material and cultural moments that have interaction audiences to be a part of our communities.
In regards to the function
The CRM Advertising and marketing Supervisor oversees engagement and retention-focused advertising and marketing exercise throughout DC Thomson’s journal and comedian subscription manufacturers together with Beano, Puzzler and The Folks’s Buddy. They maximise alternatives for development and ship the most effective expertise at each stage of the shopper way of life.
What to anticipate
This hands-on function has operational accountability for a small, expert workforce delivering electronic mail advertising and marketing that’s geared to retention.
You’ll preserve the workforce working easily and develop operational facets of CRM for DC Thomson. You’ll symbolize your workforce to inner stakeholders and participate in cross-team tasks to interact leads, convert and retain clients.
You’ll have the CRM expertise to ship a demanding electronic mail advertising and marketing calendar. This may embody a wealth of information on greatest apply in electronic mail advertising and marketing, automation, segmentation, buyer permissions, marketing campaign evaluation and information dealing with.
This function is suited to a talented advertising and marketing skilled with expertise in B2C subscriptions and dealing with CRM instruments (we use HubSpot) to handle buyer lifecycles.
Accountabilities and obligations
- Handle the calendar of electronic mail sends and the processes that set off automated emails, together with service communications. Doc and talk these, report the outcomes of exams on an electronic mail testing schedule and share general outcomes by related reporting channels.
- Be accountable for copy and property utilized in emails and handle each facet from idea to supply and post-send evaluation of: one off / common electronic mail sends (campaign-led and advert hoc affords) and triggered emails (automated welcome campaigns, renewal cycles, deserted basket emails and many others).
- Handle shut working relationships with the Operations and Buyer Expertise groups to make sure accuracy of knowledge and consistency in buyer touchpoints.
- Guarantee buyer communications meet the very best high quality requirements. Collaborate with related groups on the continued optimisation of electronic mail and postal communications.
- Create responsive electronic mail templates geared in the direction of conversion, following electronic mail design greatest apply.
- Supply electronic mail content material from editorial colleagues the place wanted, transient in electronic mail property to design groups and coordinate joined-up touchdown pages with related groups.
- Develop and roll out methods to make sure our electronic mail advertising and marketing record(s) see vital development (in high quality leads), for instance from onsite overlays, competitions or sampling varieties; take actions to minimise disengagement and unsubscribes.
- Determine alternatives to automate processes (communications, templates, information imports) the place potential to enhance effectivity and repair to recipients. Guarantee consistency throughout manufacturers.
- Make sure the success of electronic mail advertising and marketing exercise may be tracked to a excessive degree of element.
- Act as a buyer advertising and marketing permissions skilled, guaranteeing compliance.
- Be a lead person of our electronic mail advertising and marketing platform and associated instruments and be a major level of contact with suppliers the place mandatory.
- Take part as a key stakeholder in tasks with our Product workforce to efficiently implement new CRM associated applied sciences.
Necessities
Information, expertise and attributes
The postholder ought to reveal competence and former expertise within the following areas:
- Managing and getting the most effective from CRM instruments / ESPs and associated applied sciences.
- Creating and deploying a calendar of electronic mail campaigns and automations optimised to generate ROI and enhance retention.
- Advocating CRM greatest apply and understanding information safety regulation.
- Managing buyer information to the very best commonplace.
- Establishing and delivering automated electronic mail campaigns and complicated templates.
- Creating or modifying communications and content material utilizing HTML.
- Monitoring and reporting electronic mail conversions, income and different metrics. Utilizing Google Analytics and related instruments at a complicated degree.
- Taking a test-and-learn strategy to viewers segmentation and A/B testing.
- Confidently and precisely utilizing Excel and related instruments to course of information.
- Briefing designers effectively and successfully. Demonstrating wonderful copywriting expertise and a spotlight to element.
- Managing productive relationships each internally and externally.
- Line managing workers and main groups, together with managing recruitment, induction and efficiency.
To use for this function, please comply with our on-line software course of and submit a CV and canopy letter that addresses the data, expertise and attributes required of the function.
Advantages
This can be a full-time, non permanent place (12-month fixed-term contract), working 35 hours per week. The function may be primarily based remotely or hybrid from considered one of our workplaces (London, Dundee, Glasgow or Aberdeen). As a folks chief there may be an expectation that you’ll spend a while collaborating with colleagues in-person, even when working remotely. We provide a beneficiant bundle together with 34 days vacation, well being money plan, on-site fitness center (Dundee), wonderful pension, a aggressive wage, and plenty of extra workers reductions and advantages.
We’re an equal-opportunity employer and encourage purposes from everybody and don’t discriminate on the idea of race, faith, gender, sexual orientation, age, marital standing, incapacity or another protected traits.
If in case you have any points along with your software, please electronic mail [email protected]
For additional info, please go to dcthomson.co.uk/vacancies
Time limit for purposes: Thursday, twenty first August 2025 at 17:00hrs
Please be aware that we reserve the appropriate to shut the emptiness early as soon as we’ve acquired appropriate purposes. Subsequently, please make sure you submit your software as early as potential to keep away from disappointment.
In regards to the firm
DC Thomson is among the main media organisations within the UK. Our purpose is to construct an inclusive, forward-looking firm the place our extraordinary colleagues are supported in utilizing their abilities, concepts and improvements to profit not simply our companies however the communities through which we function. Our aim is to create a sustainable-growing enterprise, reflecting our dedication to construct an atmosphere and tradition the place folks and our enterprise can be taught, develop and thrive.
If in case you have any points along with your software, please electronic mail [email protected]