[Hiring] Digital Advertising and marketing Specialist @Aledade

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As a Digital Advertising and marketing Specialist at Aledade, you’ll play a significant position in driving the success of our digital outreach by planning and executing high-impact campaigns that interact healthcare suppliers and decision-makers. Your work throughout e-mail advertising, paid media, touchdown pages, and internet content material will immediately help our mission to assist unbiased main care practices thrive. By optimizing efficiency by data-driven methods and seamless execution, you’ll assist amplify Aledade’s model, appeal to the correct companions, and contribute to the continued development of our value-based care community. This position is right for somebody who thrives on the intersection of technique, creativity, and measurable outcomes.

Candidates ought to be comfy working remotely/work at home anyplace inside the US.

Major Duties:

Digital Advertising and marketing Marketing campaign Administration and Optimization:

  • Design and implement built-in digital advertising campaigns throughout your entire digital journey, together with natural digital (e-mail advertising, touchdown pages, internet pages) and paid digital (Google PPC, LinkedIn, programmatic, content material syndication) channels.
  • Align advertising initiatives with total enterprise objectives, making certain a constant model message throughout platforms.
  • Schedule, deploy, and monitor digital campaigns, making certain accuracy and timeliness.
  • Conduct A/B testing to optimize all advertising belongings together with topic traces, content material, and advert creatives.
  • Make the most of analytics to trace efficiency metrics and generate insights for enchancment.
  • E-mail Advertising and marketing:

  • In partnership with crew management, craft and implement e-mail advertising methods, together with segmentation and focusing on primarily based on buyer conduct and preferences.
  • Develop and refine e-mail content material and replica, incorporating personalization methods to spice up buyer interplay.
  • Collaborate with design and content material groups on the creation of compelling e-mail content material and visuals.
  • Handle and develop e-mail subscriber lists, making certain compliance with privateness laws.
  • Interact in record cleanliness practices and handle automated workflows for e-mail campaigns.
  • Paid Promoting:

  • Accomplice with crew chief on creating and overseeing paid promoting methods, leveraging PPC, programmatic, show, and content material syndication.
  • Help improvement and administration of budgets for paid media campaigns, specializing in maximizing ROI.
  • Craft and refine promoting copy for optimum efficiency throughout key paid digital platforms.
  • Work carefully with design to create and optimize advert graphics and visuals.
  • Guarantee all campaigns adjust to related laws and trade requirements.
  • Keep up to date with the jobs & education developments and instruments to implement finest practices.
  • Touchdown Web page and Webpage:

  • Develop and refine touchdown pages and web site content material to create a constant and efficient on-line consumer journey, making certain adherence to established model voice and tone.
  • Keep up to date with the jobs & education developments and instruments to implement finest practices relating to website positioning and UX/UI.
  • Collaboration:

  • Work carefully with cross-functional groups together with Portfolio, Discipline Advertising and marketing, Buyer Expertise, Advertising and marketing Ops, Gross sales and Company Advertising and marketing groups to align digital methods with enterprise goals.
  • Collaborate with crew members concerned in advertising processes to make sure profitable execution and information sharing.
  • Contribute to crew information by sharing and documenting finest practices associated to digital advertising processes throughout the crew.
  • Minimal {Qualifications}:

  • Bachelor’s diploma in Advertising and marketing, Communications, Enterprise, or a associated discipline
  • 4+ years of expertise in digital advertising, with experience in e-mail advertising and paid promoting channels
  • Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic promoting
  • Robust analytical and problem-solving abilities with familiarity in analytics instruments (e.g., Google Analytics, SEMrush, Hubspot, SFDC)
  • Most popular KSA’s:

  • Wonderful written and verbal communication abilities and expertise managing vendor and company relationships
  • Hubspot advertising certifications 
  • Google Adwords and Google Analytics certifications
  • ABM certifications
  • Who We Are:

    Aledade, a public profit company, exists to empower essentially the most transformational a part of our well being care panorama – unbiased main care. We have been based in 2014, and since then, we have change into the biggest community of unbiased main care within the nation – serving to practices, well being facilities and clinics ship higher care to their sufferers and thrive in value-based care. Moreover, by creating value-based contracts throughout all kinds of well being plans, we purpose to flip the script on the standard fee-for-service mannequin. Our work strengthens continuity of care, aligns incentives and ensures main care physicians are paid for what they do finest – holding sufferers wholesome. If you wish to assist create a well being care system that’s good for sufferers, good for practices and good for society – and when you’re keen to affix a collaborative, inclusive and remote-first tradition – you have come to the correct place.

    What Does This Imply for You?

    At Aledade, you’ll be a part of a inventive tradition that’s pushed by a ardour for tackling advanced points with respect, open-mindedness and a need to be taught. You’ll collaborate with crew members who deliver a variety of experiences, pursuits, backgrounds, beliefs and achievements to their work – and who’re all united by a shared ardour for public well being and a dedication to the Aledade mission.

    Along with time without work to help work-life stability and delight, we provide the next complete advantages package deal designed for the general well-being of our crew members:

    Versatile work schedules and the flexibility to work remotely can be found for a lot of roles

    Well being, dental and imaginative and prescient insurance coverage paid as much as 80% for workers, dependents and home companions

    Strong time-off plan (21 days of PTO in your first 12 months)

    Two paid volunteer days and 11 paid holidays

    12 weeks paid parental depart for all new mother and father

    Six weeks paid sabbatical after six years of service

    Academic Assistant Program and Medical Worker Reimbursement Program

    401(ok) with as much as 4% match

    Inventory choices

    And far more!

    At Aledade, we don’t simply settle for variations, we rejoice them! We try to draw, develop and retain extremely certified people representing the various communities the place we dwell and work. Aledade is dedicated to creating a various surroundings and is proud to be an equal alternative employer. Employment insurance policies and choices at Aledade are primarily based on advantage, {qualifications}, efficiency and enterprise wants. All certified candidates will obtain consideration for employment with out regard to age, race, shade, nationwide origin, gender (together with being pregnant, childbirth or medical situations associated to being pregnant or childbirth), gender id or expression, faith, bodily or psychological incapacity, medical situation, legally protected genetic info, marital standing, veteran standing, or sexual orientation.



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