Nift is disrupting efficiency advertising, delivering thousands and thousands of latest prospects to manufacturers each month. We’re actively searching for a Advertising and marketing chief to affix our Income Crew.
You’ll report back to the VP of Income and can personal the technique & execution of all B2B advertising operations—from GTM, firm messaging, gross sales enablement, digital promoting, occasion coordination, and lead technology. This position is ideal for a seasoned gross sales / income producing advertising professional who thrives in a fast-paced setting, loves various challenges, and needs to make a direct influence throughout all areas of promoting to help our development trajectory.
Our Mission
Nift’s mission is to reshape how individuals uncover and check out new manufacturers by introducing them to new services by means of considerate “thank-you” presents. Our customer-first method ensures companies purchase new prospects effectively whereas making prospects really feel valued and rewarded.
We’re a data-driven, cash-flow-positive firm that has skilled 1,111% development during the last three years. Now, we’re scaling to turn into one of many largest sources for brand new buyer acquisition worldwide. Backed by buyers who supported Fitbit, Warby Parker, and Twitter, we’re poised for exponential development and able to show influence on a world scale. Learn extra about our development here.
What you’ll do:
- Go to Market: Penetrate our goal markets. Entice and retain advertisers, publishers, and shoppers by means of demand technology methods
- Product Advertising and marketing: market analysis, aggressive evaluation, and messaging technique & implementation, gross sales enablement, monitor efficiency, and guarantee product-market match. Elevating Nift’s messaging to speed up, drive adoption, and scale back time to closure
- Advertising and marketing Supplies & Gross sales Enablement: Develop gross sales collateral for every vertical we serve, one-pagers, case research, and presentation supplies; create crisp impactful industry-specific advertising supplies supporting verticalized messaging technique; design and preserve web site content material, touchdown pages, and conversion property that each one align.
- Occasion Administration & Coordination: Lead the planning and execution of {industry} occasions, commerce reveals, and networking actions—with help from the workforce. Oversee pre- and post-event advertising, follow-up sequences, and handle logistics, together with sales space setup, promotional supplies, and lead seize
- E-mail Advertising and marketing & Advertising and marketing Automation: Design and implement electronic mail nurturing sequences for lead qualification and conversion; create built-in advertising automation connecting paid adverts → electronic mail → retargeting workflows; develop electronic mail campaigns focusing on prospects who have interaction 3+ occasions with content material
- Lead Era & Digital Promoting: Personal and optimize Fb/Meta promoting campaigns with confirmed lookalike audiences, scale profitable advert campaigns whereas sustaining conversion high quality and price effectivity, and develop verticalized messaging methods for various {industry} segments
- Advertising and marketing Operations & Analytics: Implement and preserve advertising expertise stack (CRM integration, monitoring, analytics); create and preserve efficiency dashboards for lead technology and conversion metrics; observe attribution throughout a number of touchpoints, campaigns, and occasions
- Cross-Useful Collaboration: Work intently with gross sales workforce on proposal supplies and client-facing displays; coordinate with exterior design sources and handle artistic asset improvement; help information evaluation for strategic decision-making and marketing campaign optimization
What you want:
- 8-10+ years of promoting expertise throughout a number of advertising features, ideally in B2B environments like CMN, RMN, e-commerce, or AdTech
- Prior expertise constructing out advertising features for small or rising corporations with confirmed success
- Palms-on, a willingness to roll up your sleeves, determine stuff out
- B2B advertising SME with content material improvement and design coordination expertise with gross sales supplies and collateral
- Created crisp messaging & narrative that was very efficient in market
- Expertise with occasion planning with sturdy execution for B2B occasions, commerce reveals, or conferences
- Undertaking administration expertise juggling a number of campaigns, occasions, and deadlines
- Inventive and strategic considering for content material improvement and marketing campaign optimization
- Glorious communication and collaboration expertise for cross-functional teamwork
- Element-oriented execution with skill to handle complicated tasks from begin to end
- A development mindset with enthusiasm for testing, studying, and steady enchancment
- Snug responding to and dealing with various / ever-changing priorities
Sturdy Proficiency with
- Advertising and marketing to Commerce Media Networks and the CMN eco-system
- Fb Advertisements Supervisor & Enterprise Supervisor proficiency with marketing campaign administration
- E-mail advertising platforms (HubSpot, Marketo, Pardot, or comparable)
- Content material improvement instruments (Canva, Adobe Inventive Suite, or comparable design platforms)
- Google Analytics, Google Advertisements, and different digital advertising analytics instruments
- CRM and advertising automation expertise (Salesforce, HubSpot, or comparable)
- Microsoft Workplace/Google Workspace for displays and information evaluation
What you get:
- Aggressive compensation, complete advantages (401K, Medical/Dental/Imaginative and prescient), and we provide all full-time staff the potential to carry firm fairness
- Versatile distant work
- Limitless Accountable PTO
- Nice alternative to affix a rising, cash-flow-positive firm whereas having a direct influence on Nift’s income, development, scale, and future success