About Verato
Verato, the id consultants for HEALTHCARE, is a excessive development healthcare expertise firm that allows higher care all over the place by offering the only supply of fact for id to organizations throughout the care continuum. Over 70 of essentially the most revered manufacturers in healthcare depend on Verato’s subsequent era cloud id decision platform for an entire and trusted 360-degree view of their sufferers, supplier networks, and clients of their communities. With vital market momentum constructing in direction of digital well being transformation, Verato is experiencing hyper buyer and income development, doubling in final 15 months alone and rising over 50% yearly over the past 3 years. Extra importantly, Verato celebrates 99% buyer retention, exemplifying the truth that buyer obsession is on the heart of our development story.
Core to Verato’s technique for continued development is our drive to construct a powerful people-first tradition that draws, develops and retains the perfect expertise and expertise on this planet. Verato operates on the straightforward notion that an organization should at the beginning deal with its staff. In flip, these staff will deal with the corporate’s clients, and these clients will deal with the corporate’s shareholders. Verato believes in empowering groups with the perfect instruments and improvement accessible. Employees obtain alternatives to broaden their data in areas of expertise (e.g. large information, distributed/cloud computing, complicated algorithms), healthcare and organizational improvement. As Verato continues a trajectory of high-growth and excessive influence, every member of the staff will get an influential front-row seat as we execute our enterprise technique. Collectively, we are able to make a profound and constructive change in healthcare as we all know it at the moment.
Verato Values
We’re targeted on regularly elevating the bar on excellence throughout the group, from advertising to engineering to customer support. Our guiding rules are to Make a Distinction, to be Reliable and to be Buyer Obsessed.
Verato staff have a exact give attention to proactively defending the privateness and safety of all methods whereas at all times guaranteeing they’re following documented insurance policies and procedures.
In regards to the Place
We’re looking for a strategic and detail-oriented Director, Net Technique & Content material, to take end-to-end possession of Verato.com. This function will likely be chargeable for establishing and executing the general internet channel technique and targets. The perfect candidate has a powerful background in internet content material and platform administration, digital technique, and web optimization, with a confirmed capability to translate enterprise targets into efficient and interesting internet experiences. This place experiences to the Chief Advertising Officer.
Obligations and Duties
- Develop and execute an internet site technique and roadmap to boost consumer expertise, engagement, and conversion charges; whereas making use of the next duties:
- Conduct common web site audits to establish areas for enchancment in content material, design, and technical efficiency.
- Conduct A/B or break up testing to evaluate and optimize varied web site parts, guaranteeing data-driven selections to enhance conversion charges and consumer engagement.
- Create visually interesting and user-friendly web site pages to enhance the general consumer expertise. Analyze heatmaps to achieve insights into how guests work together with the location, utilizing this information to information and improve the consumer’s journey.
- Preserve compliance with all related laws, together with GDPR, CCPA, and ADA accessibility requirements.
- Use internet analytics instruments (e.g., Google Analytics, SEMrush, Google Tag Supervisor, Looker Studio) to observe web site efficiency and consumer habits. Present common experiences on key efficiency metrics, figuring out tendencies and areas for enchancment. Share insights and suggestions on web site efficiency with the worldwide and regional groups.
- Set up web optimization/GEO technique to enhance an internet site’s visibility in search engine outcomes pages (SERPs) and appeal to extra natural visitors, in the end driving enterprise development. Work with the demand era staff on implementing actions in help of the technique.
- Collaborate with the demand era staff to make sure alignment between paid actions and natural technique.
- Handle a staff of design and content material sources, inside and distributors, to create high-impact content material to be used on the web site and different channels to be used in GTM actions.
- Function the online tech stack (i.e. CMS, internet apps, personalization tech, information tech, and so on.) and demand era tech stack to fulfill the wants of entrepreneurs, content material creators, and builders.