Doja Cat Spoofs Sydney Sweeney’s Controversial American Eagle Marketing campaign

Pop’s most dedicated troll, Doja Cat, has formally chimed in on the extremely-online uproar over Sydney Sweeney’s new denims marketing campaign for American Eagle. 

On TikTok, Doja Cat spoofed the advert copy Sweeney delivered in one of many movies for the marketing campaign, which has come underneath hearth for its half-baked try at intelligent wordplay with “denims” and “genes.” In a thick, hyper-exaggerated Southern drawl, Doja Cat says, “Genes are handed down from dad and mom to offspring, usually figuring out traits like hair coloration, character, and even eye coloration. My denims are … bleee.” (Within the actual ad, Sweeney says “blue.”)

Whereas there’s good purpose the “all press is sweet press” maxim often holds true, Doja’s video — which has been considered almost 11 million instances, and acquired 2.5 million likes in lower than 24 hours — most likely isn’t the type of further viral publicity the advertising wizards behind the “denims/genes” marketing campaign had been hoping for. Then once more, neither is the general dialog across the “Sydney Sweeney Has Nice Denims” adverts. 

The choice to heart the promos across the “denims” and “genes” homophone has turned the marketing campaign right into a culture-war flashpoint. It’s exacerbated by the truth that Sweeney was, by no fault of her personal, already a culture-war flashpoint because of the bizarre, usually creepy politicization of her physique, particularly by these on the appropriate. (See, for instance, the “commentary” piece that ran within the National Post final 12 months with the opening line: “Are Sydney Sweeney’s breasts double-D harbingers of the demise of woke?”)

It’s no shock, then, that pairing Sweeney — who has blonde hair and blue eyes — with the tagline “has nice denims/genes” has led some on the left to accuse the marketing campaign of subtly (or not-so-subtly) dog-whistling eugenics and white supremacy. In the meantime, some on the appropriate are celebrating the marketing campaign for allegedly doing simply that, calling the spots yet one more harbinger of the demise of woke.

Neither Sweeney nor American Eagle have returned Rolling Stone’s requests for touch upon the controversy. 

Sweeney beforehand addressed the best way others have politicized her look, telling NME final 12 months, “There’s not something I can do.” She added: “I believe it’s necessary to pay attention to all the things after which use that info nevertheless I’ll nicely. However I’m simply being me, that’s all.”

From Rolling Stone US.