Fb is cracking down on accounts that steal and repost content material from different customers in an effort to cut back spam in feeds. Meta announced on Monday that creators who repeatedly reuse another person’s movies, photographs, or textual content posts will lose entry to Fb monetization applications for “a time period,” and see diminished distribution of their posts on the platform.
“Too typically the identical meme or video pops up repeatedly — typically from accounts pretending to be the creator and different instances from totally different spammy accounts,” the corporate defined in its weblog put up. “It dulls the expertise for all and makes it more durable for contemporary voices to interrupt by.”
When Fb’s techniques detect duplicate movies, the platform will scale back the distribution of the copies to stop them from taking views away from the unique creator. Meta says it’s additionally exploring methods to present creators the credit score they deserve, resembling testing a function that provides hyperlinks directing viewers to the unique content material.
The adjustments will begin rolling out progressively over the approaching months, based on Meta’s put up. There’s no point out of whether or not Meta will introduce options for decreasing repetitive content material on its Instagram and Threads platforms.
The Fb adjustments are a part of a larger effort to tackle spam and make unique content material extra seen in feeds. The location has already taken motion towards 500,000 accounts within the first half of 2025 that engaged in spammy conduct or faux engagement. YouTube is making a similar push to sort out spammy, reposted content material, asserting final week that it was updating its insurance policies concerning mass-produced and repetitive movies, which have change into far simpler to churn out en masse because of rising entry to generative AI instruments.
Meta says the incoming change is designed to handle “unoriginal content material,” and shouldn’t influence creators who “add their distinctive take” once they reshare content material, add commentary in a response video, or take part on a viral development. The Fb announcement consists of some finest practices to assist creators keep away from being penalized, resembling including significant edits, voiceovers, or commentary to reused content material. It additionally suggests creators keep away from utilizing “seen third-party watermarks and content material that’s visibly recycled from different apps or sources.”