Former X CEO Linda Yaccarino takes helm at digital well being firm eMed

Linda Yaccarino, the previous chief government of Elon Musk’s social media platform X, is pivoting into well being care.

The digital well being firm eMed Inhabitants Well being on Tuesday announced it has appointed Yaccarino as its new CEO. EMed is creating a inhabitants well being administration platform for the blockbuster weight reduction and diabetes medication referred to as GLP-1s, the corporate mentioned. It had raised a complete of $22 million as of 2022, in line with PitchBook.

Yaccarino, who rose to the highest of NBCUniversal’s world promoting enterprise earlier than becoming a member of X, will assist eMed set up “game-changing partnerships” and navigate advanced markets, the corporate mentioned.

“The healthcare business has been disrupted by know-how, however not but utterly remodeled by it,” Yaccarino mentioned in an announcement. “There is a chance to mix know-how, life-style, and knowledge in a brand new highly effective means by means of the digital channels that impression customers straight in ways in which have by no means been completed earlier than.”

EMed is a part of the growing group of digital well being firms which are attempting to capitalize on the sky-high demand for GLP-1s. Goldman Sachs analysts anticipate 15 million U.S. adults to be on anti-obesity medication by 2030, and so they predict the business might attain $100 billion in annual income by that point.

Yaccarino stepped down from her position as CEO at X in July and didn’t disclose a motive for her departure. EMed mentioned she is a “extremely sought-after chief” with an “plain potential to barter new partnerships.”

“To be a pacesetter in right this moment’s healthcare market, firms have to have a fearless tenacity that permits them to not solely develop, however to even be courageous sufficient to step ahead and redefine a complete business,” Yaccarino mentioned.

Disclosure: NBCUniversal is the guardian firm of NBC and CNBC.