There’s been lots of hypothesis about the price of Grand Theft Auto 6, with some corporations hoping that it will debut at $100 to open the door for extra video games to drop at that value. The present ceiling for gaming costs seems to be $80, however Strauss Zelnick–the CEO of Rockstar Video games’ mum or dad firm, Take-Two Interactive–doesn’t appear to be very keen about elevating the worth for GTA 6.
“I believe our method could also be slightly bit totally different,” replied Zelnick when requested about pricing GTA 6 at $80 throughout Take-Two’s August 7 investor name. “We imagine that any client expertise is the intersection of the factor itself and what you paid for the factor. So our aim is to vastly exceed expectations. We wish to put out the most effective leisure on Earth, and we wish to ship extra worth than what we cost for it. We predict we have typically talking, gotten that proper.”
“Variable pricing has been the character of this trade without end,” added Zelnick. “You already know, most Frontline releases will exit at the next value, typically with particular editions, after which over time often the worth is discounted to optimize for the most important attainable market. And I do not assume that is going to vary anytime quickly … The rubric that informs us is absolutely that of delivering extra worth than what we cost.”
Earlier this week, Alinea Analytics’ Rhys Elliott laid out an identical argument about why it’s a bad idea to launch GTA 6 at $100. Elliot means that GTA On-line is the actual money cow for the franchise, and Rockstar cannot danger alienating the gamers who’ve stayed with the sport for nicely over a decade now. He additionally famous {that a} increased value level raises the chance of gamers sticking with GTA 5 over its much-anticipated sequel.
In different GTA information, former Rockstar employee–and longtime in-game DJ–Lazlow Jones recently revealed he’s unlikely to return for GTA 6. Nevertheless, real-world musicians may still have a few radio stations of their own within the upcoming sequel.
Grand Theft Auto 6 will hit PlayStation 5 and Xbox Collection X|S on Could 26, 2026.