Fujifilm has raised costs on cameras and lenses throughout its lineup, with worth hikes reaching into the tons of of {dollars}. Among the many hikes is a rise to the value of Fuji’s ultra-popular X100VI from $1,599 to $1,799. The succesful X-T5 has gone from $1,699 to $1,899. And the already very costly GFX100 II has gone from $7,499 to $8,299 — an $800 improve. Will increase to lens costs seem like considerably extra modest, with bumps within the $50 to $150 vary.
“These worth will increase appear to be right here to remain.”
For Fuji, the tariffs have been a little bit of a catastrophe. In 2024, the corporate shifted its provide chain for the X100VI over to China ostensibly to assist meet the overwhelming demand it anticipated after the digicam’s predecessor, the X100V, blew up on TikTok and was being resold at enormous markups for a lot of its lifespan. Following the preliminary spherical of tariffs on China going into impact, Fuji moved among the X100VI’s manufacturing back to Japan. However even after reducing a take care of the Trump administration, most imports from Japan are nonetheless being hit with a further 15 p.c tariff.
The brand new costs are mirrored at retailers like B&H and Adorama. Second, which sells Fuji cameras, writes in a blog post that it’s “no shock that Fujifilm wanted to extend costs this yr” on account of Trump’s tariffs. They don’t seem like momentary, both. “Right now, these worth will increase appear to be right here to remain,” the corporate writes. Fuji didn’t instantly reply to a request for remark.
Quite a lot of different digicam firms have raised costs at this level, together with Leica and Canon. PetaPixel reports that Fuji’s worth hikes have been truly set earlier than the brand new tariff charges have been introduced, which may put the corporate in a precarious place if the precise charges are increased than anticipated. Given the continued thriller of when Trump’s tariffs shall be utilized, to whom, at what fee, and for what size of time, that is seemingly solely the beginning of the value revisions.