Goldy Locks Sparks Nationwide Dialog With “Purchase the Document, Not the Bod” Marketing campaign
Goldy Locks, the electrifying frontwoman of The Goldy lockS Band and a trailblazing professional wrestling character, has ignited a robust new motion that calls out the exploitation of girls within the music trade — and calls for actual assist for working artists. Her new picture marketing campaign, titled “Purchase the Document, Not the Bod,” boldly options Goldy posing nude, shielded solely by bodily copies of her music. The message is unmistakable: this isn’t about intercourse, it’s about survival — and it’s time to fund the artwork, not simply ogle the artist.
“I’ve had sufficient of individuals telling girls like me to begin an OnlyFans if we need to preserve making music,” says Goldy. “This marketing campaign is my reply. I’ll strip down for the message, not for a subscription. I’ll get weak not for clicks, however to push a dialog that should occur. In case you love an artist, purchase their album. Don’t simply stream it and scroll on.”
Goldy’s marketing campaign arrives at a time when musicians earn on common $0.003 to $0.005 per stream on main platforms like Spotify — a determine that forces many impartial artists, particularly girls, to contemplate various income fashions that always depend on sexualization. However Goldy is selecting a distinct path — one grounded in creativity, braveness, and conviction.
“You need to assist girls? Assist their work. Their artwork. Their grit. I’d slightly be coated in CDs than ask strangers to subscribe to a fantasy,” she says.
Goldy’s method additionally highlights the very actual monetary spine that bodily media and merchandise nonetheless present to working artists. Based on a 2024 Nielsen report, vinyl gross sales rose for the 18th consecutive yr, with youthful followers driving demand for bodily product as a present of real assist. For indie musicians, merch and album gross sales at exhibits typically cowl the essential prices of touring and recording — one thing no quantity of streaming royalties can obtain.
“Artists earn cash off what you are taking residence with you — a T-shirt, a CD, a obtain. That’s what retains the music alive. And when followers purchase one thing instantly from me, they’re not simply shopping for a report. They’re funding the subsequent one.”
Past the economics, “Purchase the Document, Not the Bod” serves as a cultural assertion on how feminine artists are anticipated to navigate an trade that often ties success to intercourse enchantment.
“I wished this marketing campaign to empower girls who really feel like they need to promote themselves brief — or promote themselves, interval — to remain related,” says Goldy. “You don’t want excellent abs to be highly effective. It’s essential imagine your price isn’t tied to the algorithm.”
Goldy’s journey from wrestling ring to stage to highlight has at all times been pushed by fearless reinvention. As a former TNA Impression Wrestling performer, entrepreneur, podcast host, and rock powerhouse, she’s stood alongside legends like Stevie Nicks, Nickelback, and Maroon 5. However it’s her honesty and resilience which have earned her a loyal following throughout generations and genres.
The inspiration for the marketing campaign got here from the next place, too.
“This concept got here to me in prayer,” Goldy shares. “I used to be asking the right way to transfer ahead as an artist, and I had this imaginative and prescient. Each retailer proprietor I spoke with stated sure — earlier than I even completed explaining. It jogged my memory there’s a lot goodness on the market, so many individuals who nonetheless imagine in artwork with a goal.”
Her new single, “I Didn’t Know,” that includes Mickie James Aldis and nation rap icons The LACS, expands her attain even additional. The monitor tells a narrative of betrayal, heartbreak, and rediscovery — a becoming companion to her present message of self-worth and reclaiming energy.
Goldy is utilizing each device at her disposal to shift the narrative — not only for herself, however for younger ladies watching. “I need to present the subsequent technology that they’ll lead with expertise, fact, and bravado. That they don’t need to go together with every part simply because it’s fashionable.”
The marketing campaign is gaining traction on social media with followers utilizing #BuyTheRecordNotTheBod to share their very own tales, purchases, and assist for girls in music. Goldy encourages others to affix the motion by:
- Shopping for or downloading music instantly from artists
- Buying bodily albums, vinyl, and merchandise
- Sharing the work of indie creators throughout platforms
- Encouraging conversations about fairness and respect in leisure
As Goldy places it:
“This isn’t about modesty or morality. It’s about company. I took management of my physique and my message. And now I’m asking the world — will you are taking motion, or simply take a peek?”
Hello, Goldy! Good to see you once more! Care to introduce your self to the readers for these not acquainted with your music?
What an honor to be thought of in your publication once more. Everyone right here is so Canadian and pleasant!
My identify is Goldy Locks. I’m the unique solid of TNA Wrestling, backstage interviewer, Wrestling supervisor, and professional wrestler once in a while… I had a report deal in chanhassen, one with Prince, and plenty of in between. I entrance The Goldy lcokS Band, Have had a number of superb exhibits on TLC doing gross and stunning issues to get folks to snicker, and I additionally had a house enchancment present on PBS the place I assist single mothers and veterans enhance their areas.
Let’s begin with the apparent—how did the concept of posing nude with CDs hit you throughout prayer?! That’s divine inspiration with a aspect of rock ‘n’ roll.
I actually stated God, would you please assist me determine a strategy to inform folks about our band in an empowering manner. I’m bored with being penalized as a result of I don’t have an OnlyFans. We’ve got a patreon.com/GoldyLocks. It’s behind the scenes, supporters get to see issues first, hear roughs and demos, there’s a “Horny Locks” tier, bathing fits, bikinis, exercise gear… We’ve got a lot of girls on that platform who simply need to assist me within the band. They wish to know {that a} girl can keep in nice form and is impressed by it. It’s nothing creepy. However a variety of guys enroll after which get pissed off that there’s “nudes”. I by no means stated there was any. We play a variety of sororities, frats, a lot of lovely upcoming younger girls e book us. However then there are a variety of youthful girls, nonetheless in highschool, who suppose their new profession goes to be an OF. Like they don’t need to go to varsity or vocational faculty or be taught a commerce, they’ll simply do the diddly do… I requested God to give you one thing that will get folks’s consideration, and he did. The flip aspect is being bare throughout Nashville could be very unusual and bizarre. I’m out of my consolation zone. I don’t have my six pack, and I really feel like my arms appear like bat wings waving within the wind. However I knew if I did this, it will get consideration, and it has. A sure platform has virtually banned me, they usually’ve deleted a lot of my posts due to “nudity.” Though we each know there’s a bunch of craptastic content material on most platforms that’s a lot worse than something I’m attempting to do, and mine is hooked up to a trigger. I’m as stripped down as you get, which is a metaphor and a parallel for the music trade and what Spotify, iTunes, Apple Music, all of them… I’m stripped right down to nothing, and that’s mainly what they pay. So the entire “Purchase The Document Not The Bod is a double entendre for feminine empowerment but additionally for all artists saying, we have to be paid extra.
What was the very first response you bought if you pitched this marketing campaign to a report retailer proprietor? Did anybody blink twice?
Up to now, we solely pitched it to our model new supervisor, who mainly instructed me it was a nasty thought. Anytime someone reacts the way in which that he did, I really feel as if what we do is like holding up a mirror. Individuals see their very own “stuff” and flip out. He stated a variety of derogatory issues after I posted the primary promo, so I kindly wished him nicely and parted methods. I knew in another way as a result of I do know our viewers. I by no means say the “F” phrase. (Fan). I hate it. That applies to perhaps Michael Jackson, The Beatles, however even folks like Woman Gaga or Pink, or large stars, check with the those who observe them with one thing type, customized, and endearing. Ours are “Golden Peeps” given to us by the homosexual group years in the past, so I simply went with it. All our folks received it immediately. Particularly the ladies. However who received it essentially the most had been the those who I requested if I might come do promos at their companies. I approached them, and with out even getting three phrases out of my mouth, their response was, “Something we will do for you, Goldy.” Every time that was stated, my eyes crammed with water as a result of the assist was overwhelming. I spotted at the moment that regardless that our band isn’t globally recognized, we’re one of many wealthiest musical acts due to the individuals who love and observe us.
Streaming pays pennies. What would you say to somebody who says, “However I’m supporting you by including your tune to my playlist”?
A youthful me would reduce a promo on them. Name them names. Get mad and leap up and down and scream and yell. Lol. The large lady me with grownup pants (Not diapers, not but anyway) model would thank them, however then direct them to our web site www.GoldylockSBand.com, and inform them to purchase a bodily copy or obtain the songs the place we truly received paid. I inform folks, if you happen to like our music or us a lot, then assist us whereas we’re nonetheless alive. Don’t simply publish some meme or image of us after we’re gone. I feel a variety of entertainers on the market, if we had proven extra like to them whereas they had been round, the Robin Williams, Kate Spades of the world may nonetheless be round.
For each younger girl attempting to interrupt into music with out breaking themselves, what’s your one unapologetic piece of recommendation?
Get off your ass and work actually onerous. No person’s going to do something for you. And in the event that they do, they’re in all probability on the lookout for horny time. If that’s the route that you simply need to go, they may purchase you a number of dinners, after which they’re going to drop you chilly. So preserve your integrity intact. Do issues you can take a look at your self within the mirror the subsequent morning and be happy with. Do issues that depart a legacy in your identify. Be type, respectful, and love the individuals who put you the place you’re as a result of it’s the supporters coming to the exhibits and the folks doing precisely what I’ve been asking about to do. They’re essentially the most valuable entities on the planet. Don’t compromise your self. Lastly, if you get that tingle in your intestine as a result of you realize one thing is “off”… Go away. You’re going to have lots of people, not simply males, dangling carrots in entrance of your nostril. They’re going to make you leap by means of hoops, they usually’re not going to do something. You’ll begin to spot these folks and odor them like a pile of dung from a mile away. Don’t entertain it. To cite the late Dr Maya Angelou…”when someone exhibits you who they’re the primary time… Imagine them.”