Google is basically reversing course on its plans to discontinue help for all shortened goo.gl URLs on August twenty fifth. Goo.gl URLS that already present a message saying that they are going to be deactivated in August will nonetheless cease working — the corporate began displaying the deactivation message 9 months in the past on URLs that “confirmed no exercise in late 2024” — however in any other case, “all different goo.gl hyperlinks might be preserved and can proceed to perform as regular,” Google announced on Friday.
Google, which stopped letting customers make goo.gl URLs in 2019, initially introduced the August twenty fifth deactivation deadline in July 2024. At the moment, the corporate stated that present URLs noticed “much less and fewer visitors because the years went on” and that greater than 99 p.c of the URLs “had no exercise within the final month.” However in its Friday submit, Google stated that “we perceive these hyperlinks are embedded in numerous paperwork, movies, posts and extra, and we respect the enter acquired.”