Google will formally deprecate hyperlinks generated with its URL shortening instrument subsequent month. On August twenty fifth, 2025, all hyperlinks within the “https://goo.gl/*” format will not work and return a 404 error message.
Google shut down its URL shortener in 2019, citing “modifications we’ve seen in how folks discover content material on the web.” Hyperlinks created with the instrument continued to work since then, however Google announced last year that it could start deprecating them as visitors to the shortened URLs declined. “The truth is greater than 99% of them had no exercise within the final month,” Google stated in its July 2024 blog post.
On the time, Google additionally started displaying a warning web page when customers click on on a shortened URL, saying “this hyperlink will not work within the close to future.” With the shutdown of “goo.gl” hyperlinks only a month away, now could be an excellent time to transition your URLs to a different shortener for those who haven’t already.