Hello! 👋 I am Chris, Director of Advertising at TLDR.
I am in search of a Development Advertising Lead to supercharge our paid acquisition engine and drive explosive development throughout our subscriber and advertiser funnels. You will be our paid media architect: repeatedly experimenting, optimizing, and scaling campaigns whereas pioneering new channels that others have not found but.
This position requires a uncommon mix of analytical rigor, inventive instincts, and technical fluency. You will leverage AI instruments to quickly produce and check advert inventive, dive deep into efficiency knowledge to search out optimization alternatives, and fearlessly discover unconventional channels to unlock new development vectors.
Who We Are
TLDR is a media firm redefining how professionals eat business information. Our portfolio of 12+ newsletters spans tech, AI, cybersecurity, and extra, delivering bite-sized, trusted content material to a quickly rising viewers of 6+ million decision-makers.
We’re scaling quick by a mix of natural development and paid acquisition. We’d like a Development Advertising Lead who can take our paid efforts to the following stage, somebody who will get enthusiastic about turning $1 into $3 and is not glad till they’ve examined each angle, inventive, and channel.
🎯 What You will Do
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Personal Paid Efficiency Finish-to-Finish: Handle and optimize campaigns throughout Meta, LinkedIn, and different core channels to hit aggressive CAC targets
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Pioneer New Acquisition Channels: Supply and check unconventional paid alternatives — area of interest newsletters, Reddit communities, podcast sponsorships, and platforms others have not cracked but
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Construct a Artistic Testing Machine: Develop and handle our advert inventive pipeline, utilizing AI instruments like Midjourney, Runway, and ChatGPT to quickly produce and iterate on advert variants
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Obsess Over the Numbers: Reside within the knowledge, working rigorous A/B checks, analyzing cohort efficiency, and making fast optimization choices based mostly on subscriber LTV and advertiser acquisition metrics
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Scale What Works, Kill What Does not: Preserve a portfolio method to channel testing with clear success standards and aggressive funds reallocation
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Collaborate on Development Technique: Companion with Product, Knowledge, and Gross sales groups to align paid efforts with broader development initiatives and product launches
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Keep Forward of the Curve: Always analysis rising platforms, advert codecs, and AI instruments that would give us an edge
🧠 What We’re Wanting For
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3+ years of hands-on expertise managing important paid media budgets ($100k+/month) with confirmed ROI
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Deep experience in Meta Adverts, with working data of LinkedIn and rising platforms
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Sturdy inventive instincts and expertise utilizing AI instruments for advert creation
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Knowledge-driven mindset, capable of establish and enhance key metrics
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Monitor file of discovering and scaling non-obvious acquisition channels
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Self-starter mentality: you do not look forward to path, you discover alternatives and run with them
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Wonderful communication abilities to share learnings and align stakeholders
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Bonus: Primary data of Hubspot to trace advertiser acquisition and WordPress to create touchdown pages.
❤️ Why TLDR
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Personal a vital development lever at a worthwhile, fast-growing media firm
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Price range and autonomy to check daring concepts with out bureaucratic approval chains
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Work with cutting-edge AI instruments and be on the forefront of promoting innovation
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Distant-first tradition with versatile hours: we care about outcomes, not face time
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Aggressive base + efficiency bonus tied on to your impression
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401(ok), well being, dental, imaginative and prescient, limitless PTO
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Be a part of a crew of A-players who transfer quick and are not afraid to attempt new issues
📥 Able to push the boundaries of what is doable in development advertising and marketing? I might love to listen to about your greatest wins, boldest experiments, and imaginative and prescient for scaling TLDR’s paid acquisition. Let’s chat!