Guess Co-Founder Defends A.I. Mannequin, Says Actual Fashions Will not Ever Disappear

The long run is feminine — and apparently pretend too, ‘trigger Guess is getting roasted for utilizing an A.I. mannequin of their new adverts … however the model’s co-founder is out right here sticking to his weapons, telling us there isn’t any hazard of real-life human fashions going extinct.

Paul Marciano — the style model’s co-founder — tells TMZ he’s at all times been one to shake issues up, like when he dropped that daring purple emblem in ’85 whereas everybody else was caught in B&W. And it is the identical vibe now … A.I.’s simply the brand new toy on the town, so it caught his eye and he ran with it!

Paul tells us he is blown away by how actual it appears to be like. So when he came across an IG account of an A.I.-driven advertising and marketing company run by creator Seraphinne Vallora, it had him hooked … particularly since certainly one of their A.I. fashions had whole Guess lady vibes.

Paul admits he’s undecided if it’s a eternally factor, however one factor’s clear — he’s not making choices primarily based on the backlash, or anybody else’s opinions.

Paul says Guess has at all times had an eye fixed for the following “It” lady — and so they nonetheless love working with actual fashions. Actually, the following marketing campaign is all human. However on the finish of the day, he simply needed to attempt one thing new that caught his curiosity.