American Eagle Breaks Silence on Sydney Sweeney Drama

As soon as a staple of teenage mall rats and hoodie-heavy Tumblr aesthetics, American Eagle has discovered itself again within the headlines, not for low-rise comebacks, however for one thing far spicier. When vogue meets fury and denim collides with discourse, issues are certain to get dramatic. And with Sydney Sweeney within the highlight, even denims are all of the sudden political. However because the seams of the controversy began to fray, American Eagle lastly zipped up the chatter with a press release.

After days of digital denim discourse, American Eagle lastly broke its silence on Instagram, threading the needle with company calm. The model stood agency: “Sydney Sweeney Has Nice Denims” was about denim, not canine whistles. “Her denims. Her story,” they mentioned, serving runway-level minimalism with a facet of empowerment. It was by no means about controversy, simply reduce, confidence, and the fitting wash. However followers weren’t simply watching; they had been commenting in full help.

The marketing campaign, nonetheless, walked into controversy sporting classic shades of concern. Critics zoomed in on the good genes pun, arguing it glamorized eugenic beliefs and Eurocentric magnificence, particularly with a blonde, blue-eyed face entrance and middle. Sydney Sweeney got her fair share of digital hugs, however that didn’t cease social media from tearing on the seams. Whereas the model stitched the message with positivity, the discourse spiraled right into a runway-level brawl over who will get to signify greatness, in adverts and in denims. 

Whereas American Eagle stood by their skinny-fit sincerity, followers got here in flared, with takes that ranged from triggered to triumphant. And similar to denims, their reactions got here in all sizes.

Followers stand by Sydney Sweeney and American Eagle like true denim disciples

As Instagram threads tightened and outrage unfolded sew by sew, followers hit again with the bluntness of a pair of uncooked hem denims. “I miss the times the place folks weren’t offended by every little thing!” sighed one. One other echoed, “I’m so uninterested in everybody being offended by every little thing.” The crown jewel? “By no means purchased AE however now I’m a buyer.” Name it a protest buy or model loyalty in bootcut, both manner, Sydney Sweeney sparked a denim devotion arc.

Elsewhere within the remark couture, help walked in patriotic and unbothered. “Bending the knee to the woke mob isn’t needed or good!” cheered one fan, waving emojis and a verbal flag. One other assured, “No want to clarify, regular folks understood it.” And in a publish that seemed like a Hallmark card wrapped in denim: “These with kindness in our hearts all the time knew it was solely ever about JEANS.” Collectively, it learn like a denim-clad pledge of allegiance.

What are your ideas on American Eagle’s massive denim protection, Sydney Sweeney’s headline-making denims, and the followers turning remark sections into becoming rooms? Tell us within the feedback under.