Ikea has announced that it’s opening mini retail experiences in a handful of Greatest Purchase shops within the southern US later this yr. It’s the primary time Ikea’s services and products shall be obtainable by one other US retailer, saving buyers from having to go to and navigate the chain’s warehouse-sized shops which aren’t as plentiful within the US as Greatest Purchase places.
Though Ikea has had a robust push into providing its personal smart home products in recent times together with lights and plugs, its new shop-in-shops received’t be specializing in electronics just like the Apple-branded retailers already positioned in most Greatest Purchase shops. As a substitute, they’re designed to lure buyers who’re already at Greatest Purchase to buy home equipment like fridges and washing machines into probably redesigning their kitchens and laundry rooms.
“By bringing collectively our house furnishing experience, merchandise, and companies with Greatest Purchase’s management in home equipment and know-how, we’re making a one-stop vacation spot the place prospects can design their dream kitchen, storage options or laundry area with ease,” stated Rob Olson, chief operation officer, Ikea US, in a press launch. You received’t be capable to stroll out of Greatest Purchase with a brand new Billy bookcase, however it is possible for you to to take a seat down with an Ikea rep in a mini showroom setting who may help you discover new house furnishings after which order Ikea merchandise for supply.
The Ikea shop-in-shops shall be 1,000-square-feet in measurement and can launch at 10 Greatest Purchase places in Florida and Texas together with Daytona Seaside, South Austin, and Mesquite. Ikea hasn’t introduced plans to open greater than the preliminary 10 subsequent yr, but it surely looks as if a better means for the Swedish house furnishings chain to increase its presence because it presently has simply 52 places within the US whereas Greatest Purchase has over 1,000.