Apple is predicted to carry its annual iPhone announcement occasion through the week of September 8, 2025, with September 9 or 10 rising because the most definitely dates.
The anticipated timing of the iPhone 17 occasion was outlined within the movie hub “Power On” publication from Bloomberg‘s Mark Gurman. In response to Gurman, Apple historically schedules its iPhone unveilings for the week following Labor Day in the US. In 2025, Labor Day falls on Monday, September 1, putting the goal week between Monday, September 8, and Friday, September 12.
Apple has persistently prevented holding main product bulletins on Fridays, eliminating September 12 from consideration. The corporate has additionally avoided scheduling occasions on September 11 in recent times. Based mostly on these constraints, Monday, September 8, Tuesday, September 9 and Wednesday, September 10 are probably the most believable dates for the occasion. Gurman believes Tuesday, September 9 or Wednesday, September 10 is most definitely.
Gurman’s projections are supported by an evaluation of Apple’s occasion historical past over the previous decade. Of the ten most up-to-date iPhone launch occasions, 5 had been held on a Tuesday and three on a Wednesday.
Just one occurred on a Monday, in 2024, making that day a much less possible candidate regardless of its theoretical availability within the calendar. The vast majority of Apple’s fall iPhone occasions additionally befell through the second week of September, with the one main deviation being in 2020, when the occasion was delayed till October on account of pandemic-related manufacturing points.
This yr’s occasion is predicted to see the announcement of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, iPhone 17 Professional Max, Apple Watch SE 3, Apple Watch Sequence 11, and Apple Watch Extremely 3. The corporate sometimes points press invites roughly one week upfront.
