Apple clients aren’t thrilled they’re getting an advert from the Apple Pockets app selling the tech big’s authentic movie “F1 the Film.” Across social media, iPhone house owners are complaining that their Pockets app despatched out a push notification providing a $10 low cost at Fandango for anybody shopping for two or extra tickets to the movie.
The characteristic movie, starring Brad Pitt, explores the world of Components 1 and was shot at precise Grand Prix races. It additionally showcases the usage of Apple expertise, from the custom-made cameras product of iPhone components used to movie contained in the vehicles, to the AirPods Max that Pitt’s character, F1 driver Sonny Hayes, sleeps in.
Nonetheless well-received the movie could also be, iPhone customers don’t essentially need their built-in utilities, like their digital pockets, advertising to them.
“I didn’t pay over $1000 for an iPhone to get marketed at,” complains one Reddit person (u/captain42d). One other current publish, already with dozens of replies, desires to know how to turn off Apple Pay ads.
Because it seems, there’s a brand new choice in iOS 26’s beta construct to disable “Gives & Promotions” from Apple Pockets that isn’t accessible within the present launch. As an alternative, customers not on the brand new beta construct solely have the choice to disable notifications or to show off seeing card advantages inside Pockets throughout checkout. They will’t choose out of presents.
The addition of the brand new management toggle in iOS 26 means that Apple plans to push extra advertising messages and promotions by the Pockets app sooner or later — one thing many iPhone customers gained’t admire.
Apple clients are typically averse to ads and advertising efforts pushed to their units with out their consent. Prior to now, they’ve pushed again at advertisements for Apple’s providers in their iOS Settings, for instance. And over 10 years later, persons are nonetheless complaining concerning the U2 album that routinely appeared of their iTunes music library.
Recalling that advertising debacle, one Reddit person writes of the brand new Pockets push notification for “F1”: “I get Bono flashbacks.”
Apple has been closely selling “F1” together with its distribution associate, Warner Bros., which has included the launch of a haptic trailer with vibration feedback. The corporate even kicked off its current WWDC 2025 keynote this month with a preview of the movie’s motion, with participation from Apple CEO Tim Prepare dinner and SVP of Software program Engineering, Craig Federighi, as a race automotive driver.
We reached out to Apple for remark and didn’t instantly hear again.