Kim Kardashian is not skimping on the potential of shapewear.
That is why the Kardashians star’s SKIMS model simply launched a face wrap designed to form the jawline.
Described on the label’s web site as “the first-ever face innovation,” the swaddle—which is available in darkish brown and tan colours—is made with “signature sculpting cloth and infused with collagen yarns for ultra-soft jaw assist.”
“You recognize we’ve been doing shapewear for a very very long time,” Kim started in a video shared on her Instagram Tales July 29, “and now we’re going to supply actually superb face shapewear, which is such a necessity.”
She added, “It simply snatches your little chinny chin chin with the jaw, and it’s tremendous comfy to put on at evening or simply round the home.”
However not all followers had been bought on the brand new product, with some likening it to bandages for cosmetic surgery.
“‘Put up-op core’ is the brand new factor now??” one Instagram consumer joked quipped below SKIMS’ announcement, whereas one other quipped, “That is what therapeutic after a facelift or chin lipo seems to be like.”