Luxurious automotive producer Automobili Lamborghini mentioned it’s going to debut its online community sports activities automotive within the metaverse.
The Temerario and its GT3 counterpart will probably be obtainable as restricted version digital collectibles in open-world metaverse Wilder World, in line with an emailed announcement shared with CoinDesk on Monday.
The metaverse is a digital actuality world permitting people to work together with one another, play video games and transact, usually involving digital model of real-life objects.
There was a whole lot of hype across the metaverse through the digital asset bull market of 2021, with Mark Zuckerberg renaming Facebook “Meta” to mirror its focus on this space.
Nevertheless, a lot of this interest faded over the subsequent two years, as consumer engagement stagnated and lots of firms shifting their attention to artificial intelligence (AI).
Lamborghini nevertheless is seemingly undeterred, teaming up with Web3 investment and development heavyweights Animoca Brands final 12 months to create digital experiences for followers and prospects.
The Italian automotive firm is providing 590 Temerario streetcars and 10 of the GT3 counterparts for $300 apiece from July 11. The digital sportscars will probably be mintable on Wilder World, non-fungible token (NFT) market OpenSea and Lamborghini’s personal Web3 platform Quick ForWorld.