Latin Mafia will cap off their first worldwide tour, Te Odio y Te Extraño Mucho (I Hate and Miss You So A lot), with a summer season efficiency on the iconic Lollapalooza pageant in Chicago, the place they are going to shut out the reveals on The Grove stage on Aug. 3.
“We’re simply so excited; it’s the primary time we’re closing a stage at such an necessary pageant,” Milton de la Rosa, a part of the Mexican indie-pop trio, tells Billboard Español. “After we went to Coachella [in 2024], we additionally simply stated, ‘Right now is simply one other day doing what we love, one other day doing what we had been born to do.’”
Their look on the U.S. pageant — headlined this 12 months by Olivia Rodrigo, Sabrina Carpenter, TWICE and Korn — marks the head of a profitable live performance season for brothers Mike de la Rosa and twins Milton and Emilio, who’ve seen their fanbase develop exponentially in Mexico and the U.S. during the last three years.
The joy they generate will even take them to the levels of one other main music occasion this fall, Austin Metropolis Limits, the place they are going to once more share the lineup with Sabrina Carpenter, in addition to Hozier, The Strokes, Doechii and Empire of the Solar, amongst others.
Of their dwelling nation, Latin Mafia has achieved beforehand unimaginable milestones, similar to promoting out three reveals at Mexico Metropolis’s Palacio de los Deportes on Could 31, June 1 and July 5, reaching 63,500 tickets bought, in keeping with promoter OCESA. Months earlier, the trio — initially from the border metropolis of Monterrey — held a free listening occasion for his or her 2024 debut album, TODOS LOS DÍAS TODO EL DÍA, on the similar venue.
“5 years in the past, I got here right here to see Twenty One Pilots and waited in line for 9 hours, and now we’ve accomplished 4 reveals right here,” Emilio says excitedly.
As probably the most unique acts within the present Latin pop scene, Latin Mafia has received over followers with their emotional songs and fusion of rhythms similar to pop, reggaeton, R&B and entice.
The Te Odio y Te Extraño Mucho tour included 38 live shows in only a few months, 17 of which bought out within the U.S. and 14 in Mexico, in keeping with their promoters. The tour featured an revolutionary 360-degree stage setup with screens and closed-circuit cameras. At their Could 31 present on the Palacio de los Deportes, visitor stars included Spanish artist Rusowsky, Chilean singer Akrilla, and Guatemalan-American rapper Jesse Baez, who made one other look on the July 5 present. Mexican-American artist Omar Apollo additionally carried out and can launch a duet with the band titled “Hecho Para Ti” on July 24.
Along with the fun of listening to them reside, the trio’s music racks up 1000’s of day by day streams on digital platforms. Final weekend, the Mexican Affiliation of Producers of Phonograms (Amprofon) awarded them a Platinum Document for “No Digas Nada” and 4 Gold Data for the songs “Flores,” “Se Fue La Luz,” “Siento Que Merezco Más,” and “Julieta.”
“It’s overwhelming, however in one other method, it’s additionally very thrilling to consider what’s coming subsequent,” says Milton de la Rosa. “We’ve been touring and performing for over half a 12 months now, and it’ll finish in some unspecified time in the future. We’re wanting to get misplaced once more, in a method, as a result of we’re hungry to resolve the place we’re going subsequent.”