Live Nation will improve its holdings in Mexico’s main live performance promoter, OCESA, to 75% by buying an extra 24% stake from its minority proprietor, Grupo CEI, the businesses introduced Tuesday (July 29). The transaction, which is anticipated to shut by the tip of August, can be value an estimated $646 million.
Alejandro Soberón, founder and CEO of each CIE and OCESA, will stay OCESA’s CEO by 2032. CIE will retain the remaining 25% stake in OCESA. Moreover, the put/name settlement for the remaining stake can be shifted to 2032.
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Dwell Nation and its CEO, Michael Rapino, have been “perfect companions” for OCESA, Soberón mentioned in an announcement. “The mix of our market information and Dwell Nation’s experience have come collectively to create extra alternatives for artists to carry out in Mexico and for followers to take pleasure in these reveals.”
“Our funding in OCESA has been extremely profitable, and Alejandro and his workforce have executed an amazing job using the worldwide Dwell Nation infrastructure to drive progress in Mexico,” Rapino added. “Collectively now we have greater than tripled the variety of followers attending our concert events in Mexico since 2019, making Mexico now the third largest music market on this planet, and I count on now we have a few years of sturdy progress forward of us.”
The Mexico Metropolis-based promoter was the No. 3 promoter in Billboard Boxscore’s 2025 mid-year report behind Dwell Nation and AEG. OCESA promoted among the prime concert events within the first half of the 12 months. The highest boxscore was the OCESA-promoted seven-night stand by Shakira at Mexico Metropolis’s Estadio GNP Seguros that grossed $46.6 million from 396,000 attendees. OCESA was additionally behind the No. 8 occasion, Electrical Daisy Carnival at Mexico Metropolis’s Autodromo Hermanos Rodriguez, which grossed $20.9 million and introduced in 307,000 followers.
Dwell Nation acquired a 51% stake in OCESA in 2021 for $416 million. Initially, Dwell Nation believed the deal could be accomplished by the tip of 2019, however a slowdown within the regulatory approval course of delayed the anticipated time limit to the second quarter of 2020. Dwell Nation then postponed its funding in Might 2020 as soon as the COVID-19 pandemic shut down the worldwide touring enterprise. The deal added OCESA’s ticketing enterprise, Ticketmaster Mexico, to Dwell Nation’s Ticketmaster division.
Including to its presence in Latin America, in Might, Dwell Nation acquired SD concert events, a promoter within the Dominican Republic with a rising presence in Central and South America.