Paris’ We Love Inexperienced pageant has entered a strategic partnership with AEG Presents and Fight, a Paris-based unbiased media and tradition group, with an eye fixed to increasing its attain internationally.
The pageant was based in 2010 by French artistic company and pageant producer We Love Artwork, French pageant and tour producer Corida and the longstanding French label As a result of Music Group. Over time, it’s hosted artists together with Tyler, the Creator, LCD Soundsystem, Rosalia, Björk, Justice and plenty of extra, with its present iteration drawing roughly 120,000 attendees over three days. The 2025 version of the occasion was held June 6-8 with headliners Tiakola, Charli xcx and FKA twigs.
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Along with extending its worldwide presence, the brand new partnership with AEG and Fight is designed to supply We Love Inexperienced with sources to develop and discover new sustainability initiatives. A rep for the pageant says that We Love Inexperienced organizers are already planning the 2026 occasion and can announce particulars about “the pageant’s new ambitions, each in France and internationally” this fall.
True to its title, We Love Inexperienced is deeply centered on sustainability. As said in a 2011 goal assertion, the occasion goals to “develop and promote eco-citizenship and lift consciousness of sustainable growth, by designing, producing and organizing creative occasions within the area of dwell efficiency.” On the pageant, these initiatives take the form of limiting manufacturing and waste, decreasing the carbon footprint of fan journey, serving 100% vegetarian meals to visitors and workers, and preserving the ecosystem of Bois de Vincennes, Paris’ largest public park, the place We Love Inexperienced takes place. The pageant can also be powered by 100% renewable vitality.
These efforts earned We Love Inexperienced the Inexperienced Operation Award by the European Competition Affiliation, Yourope, in 2024, and certification within the “Excellent” class yearly of its existence by the non-profit A Greener Competition.
“This partnership marks a brand new chapter within the historical past of We Love Inexperienced,” mentioned Marie Sabot, the director of We Love Inexperienced and founding father of We Love Artwork. “It is going to assist us amplify our values alongside companions who share our imaginative and prescient of a artistic, accountable, and ever-evolving pageant.”
“We Love Inexperienced has at all times been fueled by creative ambition and environmental duty,” added As a result of Group founder Emmanuel de Buretel. “We’re excited to now embed it inside a collective momentum that may assist to develop and respect the model worldwide.”
“That is greater than a partnership — it’s a strategic alliance that displays our perception within the energy of tradition to drive change,” says Fight president and founder Mathieu Pigasse. “At Fight, we’re reaffirming our dedication to society, variety and inclusion. We’re additionally investing in cultural codecs that mirror our occasions and assist form the longer term. With AEG at our aspect, we’re bringing the size, sources and ambition wanted to raise We Love Inexperienced whereas preserving its singular id.”
“Emmanuel and the complete We Love Inexperienced staff have constructed a pageant that is without doubt one of the marquee dwell occasions in Europe,” added Jay Marciano, chairman and CEO of AEG Presents. “I’ve recognized Emmanuel for fairly a while and have at all times revered his imaginative and prescient and style. I’m delighted that we get to work collectively on this new partnership.”