Excellent news for Pebble followers. Not solely are the Pebble watches coming again, they’ll additionally formally be known as Pebble watches.
“Nice information — we’ve been in a position to get better the trademark for Pebble! Actually, I wasn’t anticipating this to work out so simply,” Core Units CEO Eric Migicovsky writes in an update blog. “Core 2 Duo is now Pebble 2 Duo. Core Time 2 is now Pebble Time 2.”
As a refresher, Pebble was one of many OG smartwatches. Regardless of a loyal buyer base, nonetheless, it wasn’t in a position to compete with larger names like Fitbit, the Apple Watch, or Samsung.
In 2016, Pebble was acquired by Fitbit for $23 million, marking the top of the primary Pebble period. Alongside the best way, Fitbit was acquired by Google. That’s essential as a result of the tech large agreed to open-source Pebble’s software program, and Migicovsky introduced earlier this 12 months that Pebble was making a comeback. Nonetheless, as a result of Migicovsky didn’t have the trademark, the brand new Pebble watches have been initially dubbed the Core 2 Duo and the Core Time 2.
The return to the unique Pebble naming is each vital and mawkish. For starters, names have energy (just ask HBO Max). Not solely was everybody going to colloquially name these units “new Pebbles”, making that official helps bolster the comeback narrative. On high of that, the return to the unique naming can also be a nod to the facility of Pebble’s neighborhood.
“With the restoration of the Pebble trademark, which means you can also use the phrase Pebble for Pebble associated software program and {hardware} initiatives,” Migicovsky writes, acknowledging Pebble’s historical past of neighborhood improvement. Within the years when Pebbles have been defunct, many diehards would pop up within the feedback of my smartwatch evaluations, lamenting how nothing might evaluate to their Pebble. So deep was their Pebble love, many participated in a grassroots community called Rebble to maintain their units alive. For these people, that is most likely the cherry on high of an already candy comeback.