The Efficiency Advertising and marketing Supervisor is liable for main the strategic planning, execution, and optimization of digital acquisition and retention packages. This position is data-centric, with a robust emphasis on proudly owning key advertising efficiency metrics, constructing strong reporting infrastructure, and driving scalable progress via rigorous testing and attribution modeling. This place will give attention to unlocking actionable insights via KPI monitoring (CAC, LTV, AOV, repurchase price, and many others.), incrementality testing, and cross-channel attribution evaluation. The best candidate brings deep expertise in DTC efficiency advertising, fluency in each acquisition and lifecycle levers, and a confirmed capability to enhance effectivity and scale via data-informed decision-making. This place studies to the Director of Digital Gross sales.
Key Duties
Efficiency Technique & Analytics
- Develop and preserve complete dashboards that monitor efficiency KPIs together with CAC, LTV, AOV, LTM income, and cohort developments
- Lead advertising combine modeling and incrementality testing initiatives to know channel influence and information funding choices
- Design and handle attribution frameworks that ship readability throughout paid, natural, and retention touchpoints
- Companion with cross-functional groups to align forecasts, efficiency targets, and knowledge infrastructure wants
Paid Media Administration:
- Oversee efficiency throughout paid platforms together with Meta, Google, TikTok, Pinterest, and rising channels (managed by way of inner workforce and company companions)
- Drive media price range allocation, pacing, and ROI optimization in alignment with enterprise targets
- Lead inventive testing frameworks and inform asset improvement in partnership with model and content material groups
- Guarantee precision in monitoring, attribution tagging, and knowledge integrity throughout platforms
Lifecycle & Retention Advertising and marketing:
- Collaborate on technique for e-mail, SMS, and push campaigns, with execution led by the Retention Specialist
- Information segmentation, personalization, and automation methods that enhance key retention metrics and buyer LTV
- Assist optimization of the subscription lifecycle in collaboration with the product and CX groups
Testing & Optimization:
- Outline and execute a sturdy testing roadmap throughout acquisition and lifecycle channels
- Lead experimentation frameworks that help incrementality, channel effectivity, and funnel efficiency enchancment
- Monitor marketing campaign efficiency and develop optimization methods rooted in statistical rigor and channel-specific benchmarks
Workforce Collaboration & Growth:
- Present mentorship and lightweight oversight to Digital Advertising and marketing Specialists throughout progress and retention features
- Foster a performance-oriented tradition with robust cross-functional collaboration throughout advertising, analytics, and eCommerce groups
- Companion intently with the Digital Advertising and marketing Director to tell technique and share efficiency insights on the govt stage
{Qualifications} & Abilities
- 5 years of expertise in a efficiency advertising or progress analytics position inside a DTC or eCommerce atmosphere
- Deep understanding of promoting KPIs together with CAC, LTV, AOV, payback interval, and repurchase price
- Demonstrated expertise in incrementality testing, MMM (advertising combine modeling), and attribution methodology improvement
- Fingers-on expertise with paid media platforms (Meta, Google, TikTok), GA4, UTM construction, and knowledge visualization instruments (e.g., Looker Studio, Tableau)
- Proficiency with Shopify and retention platforms corresponding to Attentive, Klaviyo, and Recharge
- Sturdy analytical acumen and a strategic mindset, with the flexibility to translate advanced knowledge into actionable insights
- Glorious communication expertise and a collaborative working fashion in fast-paced environments
Wage: $75,000-85,000 yearly
Location: Distant or Hybrid, Utah most well-liked
Place Kind: Full-time
Advantages:
- Paid break day (versatile)
- Paid holidays
- Insurance coverage: Well being, dental & imaginative and prescient
- 401(okay) + Firm match
- Free product allowance